In today's retail environment, brick-and-mortar stores are competing not only with the store next door, but also the retailer across the street, in the next city, other states and even other countries. Whether the competition is an online retailer or another brick-and-mortar store, being able to access customers on their mobile devices can increase revenues if it is implemented the right way. While there are many available solutions which businesses can use to engage their customers, it is extremely important to have a platform which is able to provide a communications channel that simplifies the process of allowing organizations to manage customer engagement.
QWASI, a provider of mobile messaging and real-time contextual engagement, has launched AIM (Agile (News - Alert) Interaction Management), a mobile engagement platform that allows organizations to communicate with their customers by adding omni-channel capabilities directly through App Push, SMS, MMS, IVR, Twitter, Facebook (News - Alert) and email.
This interface is a one-stop solution that provides multiple communication channels for brands and enterprises so they can manage subscribers and engage with customers. It will now be possible to capture a mobile moment across many different touch points including location, application usage and third-party activations with an easy to manage platform.
As consumers use their smart mobile devices to find solutions, purchase products and seek services, each engagement is an opportunity for organizations to gain customers and obtain valuable data that can be used to enhance future customer interaction and improve the product and services the company offers. By capitalizing on the data generated by customers, companies can now use analytics solutions to deploy a customer centric digital business strategy.
"We are excited to be the platform that bridges the conversation gap between CMOs and CIOs to unlock big data systems, offers a homogenous data set and propels real-time, contextually relevant interactions,” said QWASI CEO, Leon Samuel. “In 2013, we worked with the biggest retail and hospitality brands on global customer SMS engagement, and now with AIM, we can help these brands execute on the blue sky cross-channel mobile moments to truly personalize customer experience."
The AIM platform is a flexible and scalable architecture that intelligently engages customers globally by leveraging the ROI from the analysis of Big Data with customizable UI and APIs to drive sales, engage clients, and stimulate customers on mobile devices.
This solution can be deployed as a standalone product to provide customizable solutions for organizations for a messaging-agnostic applications stack. The API can be integrated seamlessly into other data management and point of sale (POS) systems supporting many different enterprise divisions including brand management, client management, customer service, delivery management, HR, marketing, sales and more.
Edited by Rory J. Thompson