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Accrisoft Re-Brands its CRM Product to Accrisoft Endeavor CRM
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June 22, 2011

Accrisoft Re-Brands its CRM Product to Accrisoft Endeavor CRM

By Rajani Baburajan
TMCnet Contributor

Accrisoft, a developer of complete solution for building and managing dynamic, database-driven Web sites, announced the re-branding of its customer relationship management product.

The customer relationship management product will now be officially known as Accrisoft Endeavor CRM. The previous name was Accrisoft Business Tools. The product has been used by resellers of Freedom, Accrisoft's content management system, for several years.

Due to overwhelming demand from resellers, Accrisoft is now offering the product as a stand-alone customer relationship management tool, rebranded as Endeavor CRM.

“To this point, we haven't differentiated this as a truly separate piece of software,” said Mark Zeitler, chief technical officer at Accrisoft, in a statement.

“Our resellers love the product, and over time we've gotten many requests from non-resellers who'd also like to use it. We want to make it available to everyone, and to show it in its best light, as a unique offering capable of competing with leading CRM systems,” Zeitler added.

Accrisoft Endeavor CRM is designed to assist Accrisoft resellers and other companies to improve processes and automate administrative tasks to better manage every stage in the Web site development life cycle.

Current users of Accrisoft Endeavor are enthusiastic about the product. “Accrisoft Endeavor is critical to operating our business effectively,” said Deb Knowles, principal at Gray Swan Solutions, an Accrisoft reseller. “We use Endeavor every day for managing our customer contacts, billing, and support.”

It supports lead tracking, billing, payment processing, invoicing, collections and support, simplifying every aspect of operating a successful Web business.

Earlier this year, Accrisoft announced it is offering free demonstrations at the 2011 Web 2.0 Expo to attendees to use its software product Accrisoft Freedom.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

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