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BroadVision Clearvale for Social CRM Launched
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June 23, 2011

BroadVision Clearvale for Social CRM Launched

By Carolyn J Dawson
TMCnet Contributor

The Clearvale solution for Social Customer Relationship Management or CRM is now available. An announcement in this regard was made by BroadVision, Inc. at the Enterprise 2.0 show. BroadVision is a top company in cloud-based social business solutions.

Unlike traditional CRM which is focused on tightly controlling customer interactions, all customer engagement channels are integrated by Social CRM. Better communication between customers, customer service, and other company employees is therefore ensured.

In a release, Francois Gossieaux, author, blogger and marketing expert said, “Social CRM is not about managing customer relationships in social media, nor is it about adding social data to the CRM data store – Social CRM is all about developing and managing relationships with customer tribes and allowing them to communicate with one another better.”

This trend is addressed by the Clearvale solution. A single, interconnected ecosystem of enterprise social networks is used by Clearvale to allow engagement with each of these groups.

A true platform of engagement is provided by the people-centric application, Clearvale. Customers, employees, and partners are connected in a collaborative, virtual environment with Clearvale. Unprecedented business agility, immediacy and productivity are provided by its software-as-a-service solution. Direct collaboration and communication among customers and employees is possible anywhere and at anytime.

The Clearvale Enterprise has been adopted by Aeroxchange as its Social CRM solution. Aeroxchange is a top B2B supply chain management software portal in the airline industry. Direct collaboration with customers is needed by Aeroxchange’s development process. Aeroxchange has achieved better collaboration on complex timelines set by airlines in the ecosystem after adopting Clearvale. Aeroxchange has also experienced reduction in cost of online/Web meetings, conference and long-distance phone calls, along with a significant reduction in email traffic.

Al Koszarek, president and CEO of Aeroxchange said, “We regularly work on design changes with customers and literally hundreds of third parties located around the world in every major economy. We found that email and conference calls were insufficient and expensive for this type of collaboration.”

Koszarek added that better collaboration and communication has been facilitated by Clearvale. Aeroxchange has also been able to establish an interconnected ecosystem of networks for the various constituencies within a single system.

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Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Jennifer Russell

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