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Really Simple Systems Survey Reveals Huge Increase in Online CRM, Web CRM and Small Business CRM Adoption this Year

By Jyothi Shanbhag
TMCnet Contributor

Really Simple Systems Survey Reveals Huge Increase in Online CRM, Web CRM and Small Business CRM Adoption this Year

Really Simple Systems, a provider of hosted CRM systems, has recently conducted a survey that reveals that the online CRM, Web CRM and small business CRM adoption has substantially increased in the past year, overtaking traditional in-house systems for the first time.

This survey involved 685 respondents in which the majority included small and medium-sized organizations with less than 50 employees, in which half of them revealed that they believe online CRM, web CRM and small business CRM solutions offer better value than in-house equivalents (up on last year's 44 percent to 50.1 percent). Furthermore, confidence in online CRM, web CRM and small business CRM solutions overall has increased substantially, with 72 percent of respondents claiming to have more confidence generally that a year ago and 80 percent saying they thought online CRM, web CRM and small business CRM solutions required less IT support.

John Paterson, CEO of Really Simple Systems, commented, "It is hugely encouraging to see these survey figures reflecting increased confidence in online CRM, web CRM and small business CRM systems."

Paterson said that there are many advantages in the reduction of IT overheads, the removal of any system maintenance burden, low capex and the fact that online CRM, web CRM and small business CRM systems offer business-critical information readily available at all times, from any computer with Internet connectivity to provide more flexible working across the business, cloud solutions continue to grow in popularity as business requirements and attitudes continue to evolve.

According to Paterson, 67 percent of those surveyed use social marketing, with LinkedIn (News - Alert) being the most popular tool (81 percent), and 34 percent believe that they saw a positive ROI from using social marketing. Fifty-nine percent of businesses claim to be unable to measure any ROI from their social marketing efforts.

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Edited by Rachel Ramsey

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