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Digital Signage: A Better Way to Engage Customers
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May 16, 2014

Digital Signage: A Better Way to Engage Customers

By Mandira Srivastava
TMCnet Contributor

In the era of high competition with e-commerce and online shops, companies know that maintenance of satisfied and loyal customers is needed to get a number of outcomes, including increased sales, profits, customer retention and loyalty, usage rate.

Videotel Inc. has launched a unique and simple solution to help retailers turn normal digital signage into an interactive experience its customers won’t forget.

Retailers can use Videotel’s VP71 industrial media player and new interplay module (IPM) to easily incorporate an interactive digital signage solution into its retail outlets.

Most retailers would agree that customer engagement is crucial to enhance customer relationships. Maximizing a customer’s engagement within a retail environment ultimately improves mood and uplifts sales. 

Videotel’s combo solution can be used on video walls, digital signage kiosks, POS counters or HD televisions throughout the store. It allows customers to trigger specific video content with the touch of a button, use of a motion sensor or Videotel’s wave-to-play device. The IPM control board allows for multiple size push buttons that can be illuminated with text customization options or motion sensors. This board includes plug-and-play functionality that allows easy integration of the VP71 digital media player with its RS232 ready port.

Videotel is a provider and manufacturer of Industrial and Commercial Upscaling HD DVD players, multimedia and audio players for digital signage and video content.

Lisa Schneider, Videotel’s vice president of sales and market strategy said in a statement, “The days of ordinary retail experiences are in the past. Competition for brand awareness is fierce. And for retailers wanting to engage their customers, an interactive shopping experience is the best way to go. The combination of the VP71 and IPM creates the ultimate plug-and-play interactive digital signage solution for any market.”

Videotel’s VP71 is an HD industrial grade digital media player with a lifespan of six years, designed for looping content.

Edited by Maurice Nagle

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