June 19, 2014
New SaaS Solution Helps Companies with Catalogue Production
By Monica Gleberman
Loyalty Builders, a leader in SaaS (News - Alert) (Software-as-a-Service) software has announced a new low cost service designed for marketers who use catalogues as a way of getting sales from customers.
SaaS has been used for years as a licensing and delivery method in which software is licensed on a subscription basis (similarly to that of a catalogue) but instead of a physical database, the information is kept in the cloud by a third party company. It has become extremely common to store all sorts of data from customer management systems to enterprise resource planning.
Loyalty Builders helps clients create more effective direct marketing campaigns by using technology to analyze transactions and help companies to use this data to predict what their customers like, what they will most likely buy in the future, and really help with what their customers actually want. It pinpoints it to help companies take the data and use it to personalize their ads and emails to customers showing them things they know they already like or might want to purchase.
"Catalog selling is way more complicated than it used to be," said Mark Klein, founder and CEO of Loyalty Builders, Inc. "Catalog production costs are rising. Postage rates are rising. Some shoppers still mail in their orders, but more and more are using the Internet, email, or phone to complete their purchase. We want to help catalog marketers leverage this multi-channel behavior so they can better serve their customers and increase their company revenue in the process," said Klein.
So one solution that Loyalty came up with is their CAC service, Customer Analytics for Catalogers. It looks at each customer that receives a catalogue and analyzes what they have purchased and what the potential return on investment of sending the catalogue. Helping companies decide if its even worth the money to send the catalogue in the first place. Additionally, by using CAC, companies can target who should get an email, a catalogue, or advertisements for their website.
Klein said by using this software he expects companies to say significantly adding that it costs almost $5,000 to send out catalogues which is useless if many of them go to waste. Klein said this is an enormous value and the service is available for all business now through their website.
Edited by Maurice Nagle