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Oracle's Siebel CRM 8 Validates Pitney Bowes Data Connector
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April 08, 2009

Oracle's Siebel CRM 8 Validates Pitney Bowes Data Connector

By David Sims
TMCnet Contributing Editor

Pitney Bowes Business Insight, a vendor of location and communication intelligence offerings, has announced that the Data Quality Connector 5.5 for its Customer Data Quality Platform software is now validated for integration with Oracle’s (News - Alert) Siebel CRM 8.

The Pitney Bowes Business Insight Data Quality Connector software "integrates the company’s CDQ Platform software with Siebel CRM" so the data going into the CRM engine is "clean and complete," according to Pitney Bowes officials, by verifying, updating and correcting addresses.

“Validation through Oracle PartnerNetwork Application Integration Architecture for Partners gives customers confidence that the integration between Data Quality Connector 5.5 software and Siebel CRM 8 has been validated and the products work together as designed,” said Mary Arbelaez, senior director, ISV Programs at Oracle, adding that validation through this initiative applies a technical process to review the integrations.

Siebel CRM customers can use the CDQ Platform software’s data solutions to "improve marketing practices with more accurate data," Siebel officials say, explaining that the Pitney Bowes software provides "name standardization, geocoding, data cleansing and data matching services in batch and real-time modes within accounts, contacts and prospect records."

Navin Sharma, director of product management for Global Data Quality for Pitney Bowes Business Insight, said the matching algorithm of the Siebel CRM integration provides CDQ Platform software users with more advanced duplicate detection and the flexibility to use corporate data.

The Data Quality Connector software is a server-based product that supports both real-time and batch operations. It uses out-of-the-box data quality integration with Siebel CRM and provides a graphical interface that features data quality functions inside the actual Siebel CRM application.

In December TMC reported that Pitney Bowes Group 1 Software (News - Alert) announced the newest version of its Customer Data Quality Platform. With what company officials described at the time as "enhanced support for global data, access to value-add services in software-as-a-Service or hybrid deployments, integration of data quality into existing CRM investments and enhanced support for data governance functionality," the CDQ Platform v5.6 was billed as a product for data quality and "geospatial enrichment."

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Patrick Barnard

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