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How Sales Force Automation Can Increase a Sales Team: White Paper
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December 03, 2009

How Sales Force Automation Can Increase a Sales Team: White Paper

By Kelly McGuire
TMCnet Editor

No matter how well a company performs or how successful a sales staff is at generating revenue for a company, there’s always room for improvement. A sales department can always use a boost in efficiency as a way to further exemplify its sales tactics and abilities. However, while many think the choice to increase a sales staff numbers lies directly in the manager’s hands, that is often not the complete case; most sales reps are all in favor of increased selling too. Why? More sales equals more commission.

And, while the idea seems feasible, the question of “how” still remains in many companies minds. In a new white paper from Focus Research, a market research agency with expertise in both quantitative and qualitative research, and CRM Group, a Seattle-based consulting firm, titled, “Sales Force Automation Buyer’s Guide,” discusses the many ways to avoid the pitfalls of selecting a product that solely benefits the sales manager, and choose a solution that creates a unified boost for the entire sales team.
Specifically, the white paper will help may a company with the most appropriate solution that fits a company’s needs and sales objects. Often, a company selects a project that may not be powerful enough to accomplish the sales organization’s aims. With four crucial elements – Sales Force Automation buyer types, product requirements, cost considerations and vendor relationship needs – to assess a company’s needs, this white paper will help each company select a precise system to improve its sales team.
Click here to view the white paper, which covers areas such as the essentials of choosing the right workforce system, top advice from other buyers on professional experiences with various systems, buying in-depth and various tools each company needs. Additionally, the Sales Force Automation Buyer’s Guide is one of several research reports based on the focus research methodology, which is designed to support your entire Sales Force Automation purchase process.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire

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