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Epicor Introduces Retail Mobile Marketing Tool
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January 25, 2010

Epicor Introduces Retail Mobile Marketing Tool

By David Sims
TMCnet Contributing Editor

Epicor Software (News - Alert), which sells enterprise business software to the midmarket and Global 1000, reportedly introduced Epicor Retail Mobile Marketing for retailers, billing it as an 'interactive and personalized marketing channel to target mobile consumers.'

Delivered via a partnership with mobile messaging and technology provider Impact Mobile, the Mobile Marketing tool lets retailers deliver customized messages, coupons, and promotions to mobile device users. Company officials say it's designed to 'encourage consumers to interact with the store environment, helping retailers strengthen brand and customer loyalty, while helping to drive revenues.'

It can be used in-house by retailers to support SMS -- text messaging -- campaigns, distribute mobile coupons, and support a wide range of additional types of promotions. Additionally, Epicor's Retail CRM Services team is available to help retailers create, manage and launch mobile marketing campaigns via Epicor Mobile Marketing, 'which can augment existing CRM initiatives or be incorporated as a part of the turnkey execution and management of ongoing CRM campaigns,' company officials add.

Epicor officials see mobile device/smart phone users as a rapidly growing and potentially lucrative customer segment: Deloitte's (News - Alert) most recent Annual Holiday Survey of retail spending and trends projected that nearly one in five consumers would use a mobile device to assist in their Christmas shopping this upcoming holiday, to find store locations, research prices, find product information, get coupons, read reviews and more. 
Not only that, an estimated one in four consumers are projected to make a holiday purchase with their phone.

'For years, we have envisioned a combination of in-store mobile devices and consumer mobile devices,' says David Henning, executive vice president and general manager for Epicor Retail. 'Over the past 18 months this vision has begun to take shape as we have seen a major uptick in interest from retailers in mobile marketing.'

Earlier this month TMC had the news that Epicor announced RT Logic (News - Alert), a wholly-owned subsidiary of Integral Systems, selected Epicor’s next-generation enterprise resource planning solution Epicor 9 to support future growth. 

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Amy Tierney

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