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SalesFUSION Unveils New Version of Microsoft CRM Marketing Accelerator
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March 30, 2010

SalesFUSION Unveils New Version of Microsoft CRM Marketing Accelerator

By Divya Narain
TMCnet Contributor

Atlanta, Georgia based SaaS (News - Alert) Company SalesFUSION has announced the new version of its Microsoft (News - Alert) CRM Marketing Accelerator. The Version 1.1 fully embeds demand generation functionality into Microsoft Dynamics CRM. The feature-rich solution is ideal for B2B marketers.

Among the noteworthy features of the Microsoft CRM Marketing Accelerator are web visitor tracking and web analytics, advanced B2B e-mail marketing and the ability to build and display Web forms, landing pages, and surveys. The solution also boasts full multi-channel marketing campaign management functionality.

'I'm fully confident our SalesFUSION Dynamics Marketing Accelerator is the most feature-rich and comprehensive integration of any marketing automation solution provider in the market,' said Kevin Miller, EVP Marketing and Sales for SalesFUSION. 'We have made it our goal to be the number-one demand generation solution for Microsoft Dynamics CRM and I believe Version 1.1 cements that position for us in the market.'

The enhancement attempts to incorporate feedback from its user base and from Microsoft directly. The most important enhancement in the new version is the embedded tab navigation provided at the lead and contact records in both premise and online versions. Using this feature, a sales user can access the complete lead lifecycle history till the point of initial sales contact. It is also possible for sales users to view Web visit history, e-mail response history, and access responses to all questions answered in forms or surveys.

'We felt we had an opportunity to fill a market void and have done so quite successfully thus far,' says Miller. 'Over 75 percent of our net new customer growth since January has been with Microsoft Dynamics clients.'

SalesFUSION's Dynamics Marketing Accelerator works in premise, hosted, and online environments with no functional gaps between each deployment type. It needs no software and no services to implement and can be deployed in a matter of hours.

Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page.

Edited by Patrick Barnard

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