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Jigsaw Survey Finds Clients Realizing Significant Benefits

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Jigsaw Survey Finds Clients Realizing Significant Benefits

October 09, 2008
By Susan J. Campbell
TMCnet Contributing Editor
Jigsaw, a provider of business information and data services that uniquely leverage user-generated content contributed by a global membership of 600,000, has announced the findings of a recent survey measuring the impact of Jigsaw data.
This survey was launched after the company experienced an impressive 50 percent growth in the adoption of Jigsaw Enterprise Solutions since January 2008. The goal of the survey was to better understand how data provided by Jigsaw is impacting business functions within the enterprise.

Survey results identified that individuals have experienced a marked improvement across all enterprise functional areas when utilizing Jigsaw data services to power direct marketing campaigns, sales prospecting efforts, the recruitment of new talent and the ongoing maintenance of CRM solutions.

In fact, Jigsaw found that a majority of respondents reported that their use of its solutions helped to drive 10-50 percent increases in productivity. Such measurable improvements not only increase the value of the solution to the enterprise, it also ensures that Jigsaw can provide a strong ROI.

The survey consisted of 7,000 business professionals representing more than 600 companies, all of which currently leverage Jigsaw in their businesses through one of the Jigsaw Enterprise Solutions. Jigsaw enterprise clients span a diverse set of industries and its members represent more than 92 percent of the Fortune 1000.

The survey found that 88 percent of respondents with the sales functioned reported 10-50 percent sales productivity improvement and 12 percent reported an even higher level of improvement in prospecting efficiency.

Another 88 percent of marketers surveyed reported a 10-50 percent increased in marketing campaign results, with 15 percent seeing a 50-100 percent improvement in their e-mail campaigns specifically.

Jigsaw also found that more than 68 percent of respondents complement their use of Jigsaw with LinkedIn, Hoovers, or OneSource (News - Alert). Jigsaw helps enterprise clients to reclaim control of their CRM data as their databases range from 20,000 records to more than 7 million.

For these CRM databases the following data hygiene issues were discovered and rectified by Jigsaw: 91 percent of records were considered to be incomplete, with 69 percent missing one of the "big 4" fields: title, phone, email or address; 21 percent of records were no longer relevant and were flagged for the graveyard for "dead" contacts; and 3.9 percent of records were duplicates.

The survey also found that (News - Alert) has the highest percentage of Jigsaw users, with 44 percent of respondents listing as their CRM solution and another 84 percent rating the Jigsaw AppExchange application as “good” or “excellent”. 

Jigsaw also rated the potential for word of mouth benefits and found when enterprise clients were asked if they were likely to positively share Jigsaw with a friend -- 91 percent of the enterprise clients responded they were "likely" to refer Jigsaw to peers.

The results of this survey indicate that Jigsaw is doing a lot of things right in delivering a solution to their members that meets a significant need. By identifying the areas where it is strong, the company can continue to build on that success and drive additional market growth.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan's articles, please visit her columnist page.

Edited by Stefania Viscusi
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