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CDC's Pivotal CRM 6.0 Selected by AAA in New York

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CDC's Pivotal CRM 6.0 Selected by AAA in New York

April 08, 2009
By David Sims
TMCnet Contributing Editor
CDC Software (News - Alert), a wholly-owned subsidiary of China's CDC Corporation, has announced that AAA Western and Central New York has selected Pivotal CRM 6.0 for its membership relationship management system that is expected to be used by more than 650 associates at 17 locations throughout upstate New York.

AAA Western and Central New York wants to use the Pivotal product to market the association's products and services to its membership base, "meet its vision of standardizing core business processes across all business units and provide enterprise-wide access of member data to enhance customer service."

When fully implemented, AAA officials say, the product is expected to provide the platform and service-oriented architecture to support AAA Western and Central New York’s relationship management, leads and opportunity management, complaint management, marketing campaign management, corporate knowledge management and enterprise reporting.

About a year ago TMC reported that CDC Software announced general availability of Pivotal CRM On Demand and what company officials characterized as "the first related industry-specific application, Pivotal CRM On Demand for Institutional Asset Management.

Designed with a new Software as a Service architecture, Pivotal CRM On Demand can be hosted by CDC Software and accessed on-demand, via the Web browser by customers. The product can also be deployed on-premise and hosted internally by customers or used in a blended mode.

Tom Chestnut, president/CEO of AAA Western and Central New York, said the organization was looking for a system that offered "advanced integration capabilities with our other systems and significant flexibility to conform to our business processes, and no other system we evaluated did that except Pivotal CRM 6.0." He said they were "impressed" that Pivotal CRM was based on Microsoft.NET (News - Alert) technology for integration with Microsoft Office, Visual Studio and SharePoint.

Bruce Cameron, president of CDC Software, said service organizations are "looking for membership relationship management products to help them differentiate their services and build customer loyalty in increasingly competitive markets."

Pivotal CRM 6.0 is based on Microsoft (News - Alert).NET technology with task-based navigation, embedded Microsoft SharePoint and Office applications.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Patrick Barnard
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