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StrategicOne Uses Tableau's Software to Deliver Business Dashboards to CRM Clients

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StrategicOne Uses Tableau's Software to Deliver Business Dashboards to CRM Clients

May 05, 2009
By Anamika Singh
TMCnet Contributor
Tableau Software , a provider of business intelligence software and data visualization software, announced that StrategicOne implemented Tableau to provide client-facing business dashboards and customer relationship management (CRM) analytics.

StrategicOne's core is Data Intelligence that has experience in data management with data insights and modeling. Its solutions allow marketers and agencies to accurately evaluate direct marketing campaigns, marketing strategies and customer relationships.
The company is a provider of CRM analytics and supports clients including The Salvation Army, American Red Cross, Focus on the Family, Hallmark, Payless ShoeSource and Coca-Cola.
StrategicOne's CEO Mike Rogers (News - Alert), stated "Helping companies unlock the power of their data is fundamental to our business as a result of our analytics and models, our clients make better marketing and operational decisions. But we needed a way to help our clients easily see and understand their data and our models."
"We sought a web-based solution that could provide each client with customizable, easy-to-understand reports and dashboards, that could deploy quickly, and that clients would actually love using. We knew it was a tall order but Tableau fit our needs perfectly - nothing else came close. With Tableau, our clients get truly useful, easy-to-use data visualizations and business dashboards that help them see and understand their data better than ever before. All this came at a total cost of ownership that was economical both in terms of dollars invested and resources used" Rogers added.
StrategicOne is building personalized customer portals for online analytics and collaboration with embedded configurable reports, business dashboards and visualizations from Tableau Server and customers can also access data directly.
Tableau Server is a software application that makes sharing live, interactive data visualizations, dashboards, reports and workbooks from Tableau Desktop fast and easy.
Tableau's software connects directly to datasources, enabling people to understand data through reports, business dashboards and visualizations. Tableau also allows organizations to share their data via a browser.
"No company can afford to use expensive, bloated business intelligence (BI) platforms in front of their customers - they're expensive, cumbersome to deploy, and people don't use them," commented Christian Chabot, CEO of Tableau Software. "StrategicOne was looking for a new kind of BI - rapid fire BI that would be fast and easy to deploy, train and use."

Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.

Edited by Jessica Kostek
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