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RedHorse CRM Gets 2.0 Release

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RedHorse CRM Gets 2.0 Release

May 28, 2009
By David Sims
TMCnet Contributing Editor
"Following the initial release of the product in December 2008," according to founder and Chief Development Officer Connie Koch, the company believes that this is "a critical release," as all of the Standard Business Modules are now integrated in the standard CRM product.

RedHorse officials feel there's genuine opportunity in the SMB CRM space, as "many of the traditional players have abandoned the 5-50 user market." Accordingly, they're marketing a CRM product in the $595 per user category, including "enterprise-class CRM functionality bundled with Business Modules for Quoting, Marketing Campaign Management, Service Ticket Tracking, Billing, Project Management and of course Outlook and QuickBooks Integration."

VP of Sales & Marketing, Chris Staller says that Koch has spent the last 15 years developing software for the CRM market, and it was her objective to provide "a cost-effective, yet complete package that a company could use for all aspects of their business. And with the 2.0 release RedHorse CRM has achieved this goal." 

There's a school of thought cited by RedHorse officials saying that in this economy, small businesses looking to retool and reinvent will come out on top. The company seem to be marketing to this mindset, judging from comments from company officials, and overall this reporter thinks that's a pretty good bet.

Their CRM 2.0 includes such features as the ability to create custom toolbars to provide access to functions inside and out of CRM, quoting and Service Ticket Templates that are user configurable for their business needs, an integrated knowledge base and Outlook and QuickBooks integration.

A little over a week ago TMC had the news that New Generation Computing was selected by industry journal Inbound Logistics as one of the Top 100 Logistics IT companies for the second consecutive year, "based on the strength of its end-to-end solutions for PLM (e-PLM), Global Sourcing (e-SPS) and ERP (RedHorse)" work. 

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jessica Kostek
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