Call Center Services Featured Article
Mojo Interactive Improves Business with Salesforce CRM
July 16, 2009
Salesforce.com, a provider of enterprise cloud computing solutions, announced that Mojo Interactive has increased business productivity and customer retention using Salesforce CRM solutions.
Mojo Interactive, an Orlando-based Web company offering a platform of specialized resources and advanced technologies, has deployed Service Cloud, Salesforce.com's (News - Alert) customer service and support application suite, to ensure that customers have consistent, high-quality interactions on an ongoing basis.
The company has also deployed the ideas functionality of this application to provide an online community for its staff to come together and share ideas about the company. It uses a virtual suggestion box and forum for employees to make suggestions about the company direction, and to get to know one another even across remote locations.
Mojo Interactive also uses the Sales Cloud to track and manage marketing campaigns, trade show activities, leads, opportunities and contacts from prospect status through contract signing and beyond. With this, the company gains a constant view of its pipeline as well as the ability to measure the success of its marketing efforts.
Additionally, the company has tapped into the Force.com AppExchange to extend marketing and sales functionality including Salesforce for Google (News - Alert) AdWords.
With these solutions, Mojo Interactive has reportedly increased customer retention by 12 percent and tradeshow productivity by 10 percent, officials claimed. Mojo Interactive deployed them with the help of Astadia, Salesforce.com partner.
“We needed a way to make prospect and customer data available to our staff, which is regularly traveling,” said Sean Reed, vice president, Development at Mojo Interactive, in a statement. “It just made sense to look at a Web-based solution and Salesforce CRM stood out as the most flexible offering in the market.”
Salesforce CRM not only helps the company be more efficient operationally and increase sales, but also makes it easier for them to do their jobs, added Reed. “With fantastic dashboards and reporting capabilities, Salesforce CRM puts the information we need at our fingertips and gives us greater insight into our overall business, so we can make more strategic decisions.”
Salesforce.com’s Service Cloud is the recipient of the 2009 CRM Excellence Award announced by Technology Marketing Corporation (TMC (News - Alert))'s Customer Interaction Solutions magazine.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Jessica Kostek
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