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RedHorse Releases Another CRM Update

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RedHorse Releases Another CRM Update

February 24, 2010
By David Sims
TMCnet Contributing Editor
Officials of RedHorse Systems, which sells business management products, say that 'in response to customer requests,' the company is releasing an updated version of its customer relationship management product, RedHorse CRM v2.5.

Company officials say they're 'committed to producing a CRM product with the functionality that its customers need,' and will follow a policy of releasing updates on a quarterly basis. In January they released v2.4, containing a list of new functions, and began work on the next version scheduled for release next quarter.

Customers 'identify much needed functionality that incorporates their custom use of the application into standard functions that RedHorse provides,' company officials say, adding that 'we felt that these requests would provide a whole new set of possibilities for customers furthering the extensibility of RedHorse.'

As a result, 'we decided to produce an interim release for our customers rather than waiting three months to release with the next version,' says founder Connie Koch.

In January, TMC (News - Alert) reported that RedHorse announced the latest version of its customer relationship management, RedHorse CRM, described as a 'customizable' CRM platform:

'New features include pending and history record preview panes and an e-mail and history archive, which allow the user to view progress on every account. The new version also includes e-mail enhancements, telephone integration for incoming and outgoing phone call pop-up and the ability to create tickets from e-mails and Web imports,' TMC said at the time.

Koch says with this new release RedHorse users can now perform standard RedHorse functions like e-mail merging, e-mail rules and global updates using filters based on their own custom data in the system.

In related news, RedHorse has also released a new version of their link with Microsoft (News - Alert) Outlook, RHOLink, which adds the capability to synchronize up to 19 phone numbers per contact between RedHorse and Outlook. Company officials bill this as a way to improve customers' ability to sync as many phone numbers as necessary to a handheld device or smartphone.

“We really are committed to providing a system that users want, rather than a system that we think they should have,” says Koch, adding that the company is also 'beginning background design work on our web based version and incorporation of Windows Workflow Foundation to provide automated processing of activities in the system.'

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi
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