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GE Security Intros New Version of Wireless eKEY for BlackBerry

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May 14, 2008

GE Security Intros New Version of Wireless eKEY for BlackBerry

By Susan J. Campbell, TMCnet Contributing Editor

GE Security, a business of GE Enterprise Solutions, has announced a new version of its wireless eKEY that is designed to enable full lockbox functionality for BlackBerry (News - Alert) smartphones from Research In Motion (RIM).

While it will not be available until later this year, the BlackBerry smartphone-compatible eKEY will allow agents to open lock boxes, receive real-time showing notifications and view showing reports through a new mobile version of eDATA software – eDATA Mobile.

Real estate professionals will also be able to search multiple listing service (MLS) data directly from the Internet and view and complete range of searchable criteria.

The eKEY and eDATA Mobile solution will enable real estate agents to access, manage and search listed properties using BlackBerry smartphones. This capability is designed to save them time and increase productivity in this ultra competitive market.

To ensure it is optimized for use on the BlackBerry Browser, the new eDATA Mobile application will provide access to updated MLS listings, agent roster information, real-time showing reports, customizable searching, mapping and other Web-based competitive intelligence.

"These new mobile products offer added flexibility and convenience for the many real estate professionals who currently use, or want to use, BlackBerry smartphones for their business communication," said Jeff Antrican, vice president, GE Security real estate sales, in a Wednesday statement.

"With eKEY and eDATA Mobile, an agent's BlackBerry is turned into an advanced, all-in-one real estate solution that can provide a competitive advantage when pursuing sales opportunities in today's marketplace."

"We're pleased to work with GE Security to help bring eKEY and eDATA Mobile software to BlackBerry smartphones,” said Jeff McDowell, vice president, global alliances at Research In Motion, in Wednesday’s statement.
“The BlackBerry solution is already very popular in the real estate sector and we are seeing a great deal of interest in these types of features and services which enable greater productivity and competitive advantage for real estate professionals."

Real estate professionals are some of the most mobile professionals in the world. As such, they need to be able to access critical information while on the go. This capability can make the difference between losing and closing a sale.
By offering this capability through the BlackBerry, GE Security is ensuring that it maximized its reach and RIM ensures increased applications for its smartphone. In doing so, both companies will benefit while also extending added value to real estate agents.

eKEY and eDATA Mobile for BlackBerry smartphones are expected to be available by the end of 2008.

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for Market Drive News. To see more of her articles, please visit Susan J. Campbell’s columnist page.

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