TMCnews Featured Article
September 20, 2010
Flexion Wrapper adds Global Billing Component
By Bob Emmerson, TMC European Editor
Accumulate U.K. has added global billing coverage to its Flexion wrapper engine. This product automatically prepares any J2ME or Android (News - Alert) application and acts as the gateway delivers flexible pricing and a licensing platform managed by the retailer. The new component allows consumers in over sixty countries to use the in-App billing solution, making payments by either Premium SMS or credit card. In addition, the new service can be customized with different price points and different methods of billing as appropriate for the territory.
This means that new content can be launched, knowing that revenue can be generated, without the content provider having to manage their own detailed, global billing relationships. However, if a relationship exists with a preferred billing provider, then the Flexion wrapper can add or change the billing providers without any effort required by the content provider.
Jens Lauritzson, managing director of Accumulate U.K.: “We believe it is key to be able to offer operator billing in as many markets as possible since this will increase conversion to spend and ultimately generate more revenues for all involved. It is pretty obvious why certain App stores are struggling and a lot of it is down to ease of use and purchase. We would like to invite them to use our solution and focus on distribution rather than billing.”
The Flexion wrapper allows content providers to create a range of retail offers for users, such as “Try & Buy” through to “All you can eat models”, as well as other pricing options. It also adds a new retail element to Java, Android and Blackberry games and applications.
Bob Emmerson is TMC's (News - Alert) European Editor. To stay abreast of the latest news affecting the European market, check out Bob's columnist page.
Edited by Juliana Kenny