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AMD and Adobe Enhance Adobe Creative Cloud Professional Video Workflows

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April 08, 2014

AMD and Adobe Enhance Adobe Creative Cloud Professional Video Workflows

By Mandira Srivastava, TMCnet Contributor

Semiconductor giant AMD (News - Alert), a recognized leader in providing enabling technology for vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs), has announced that its ongoing collaboration with Adobe (News - Alert) has yielded numerous performance optimizations for new creative functions and workflow enhancements. These will soon be available soon to video professionals using Adobe Creative Cloud.

These new features include:

  • High performance debayering for RED camera R3D media files
  • Enhanced performance for new masking features
  • A new time-saving master clip capability and other tools.

Steve Belt, corporate vice president, Product Management, AMD said in a statement, " OpenCL enables us to deliver a radically improved experience to Adobe Creative Cloud users with the muscle needed for today's most demanding workflows, including real-time production with 4k and beyond, our longstanding collaboration with Adobe provides a direct pipeline between the fantastic features most desired by customers in key Adobe Creative Cloud products and the accelerated performance offered by AMD's advanced compute core architectures."

AMD App Acceleration via the open standard OpenCL API offers the massive parallel compute power of AMD A-Series APUs, AMD Radeon graphics, and AMD FirePro professional graphics to bear on the sophisticated capabilities within Adobe Premiere Pro CC, Adobe SpeedGradeCC, and Adobe Media Encoder CC.

A new feathering mask tool, accelerated by AMD processors, allows editors to change, cover, highlight, or obscure specific sections of video content and blend the edges of the alterations for a more aesthetically pleasing result.

With video increasingly becoming a tool of choice for providing more immersive user experiences by business organizations, the optimization of making the popular Adobe suite of cloud-based video creative capabilities in an era where being fast to market is important, is going to resonate with Adobe users.

Both AMD (Booth SL10405) and Adobe (Booth SL3910) will display the complete range of AMD OpenCL accelerated and enhanced video workflows at the 2014 NAB Show, April 7-10 at the Las Vegas Convention Center.

Edited by Peter Bernstein

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