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January 29, 2009

Veraz Networks Expands Distribution Channel in Russia for System Integrators

By Rajani Baburajan, TMCnet Contributing Editor

Veraz Networks, provider of multimedia generation network (MGN) application, control, and bandwidth optimization products, has announced a partnership program for system integrators in Russia and its former CIS countries.

The System Integrator Partnership Program was launched on January 28 by Veraz Russia. The company has already received good response to this initiative with more than 60 Russian systems integrators who are providing next generation network (NGN), IP Multimedia Subsystem (News - Alert) (IMS) and bandwidth optimization solutions, participating at an event organized by Veraz Russia.
Veraz Networks, which has been working in strategic association with ECI Telecom (News - Alert), is keen to increase its presence through new business partnerships with leading Russian integrators, according to the company.
“Russia and CIS countries are strategic markets for Veraz,” said Gregory Litinsky, vice president of Russia and CIS of Veraz Networks (News - Alert), in a statement. “Partnering with local systems integrators backed by Veraz’s market-leading products and support will enable carriers in Russia to increase revenue and optimize network efficiency.”
This development is significant for Veraz Networks because Russia is the largest telecom market in Europe with over 43 million landlines and 170 million wireless subscribers.
Besides, Veraz Russia, which has a strong installed base of customers including Equant, Vimpelcom, MTT, Rostelecom and Golden Telecom (News - Alert) in Russia, could further improve its association with the industry.
The presence of Veraz is important for service providers during the current business slowdown. Veraz NGN and bandwidth optimization solutions allow operators to generate new revenue and cut operational and ownership costs, especially important during a challenging time of global financial crisis.
Operators in countries like Russia are known for cost effective operations. By working with Veraz, system integrators and service providers are able to significantly lower the cost of deploying and managing applications. The cost effective operations enable telecom operators to win Russian business customers even during the current economic slowdown.
Throughout the region, carriers are handling large volumes of long distance domestic traffic both for wired and wireless calling. Veraz’s compression and bandwidth optimization solutions can also reduce the costs for transport associated with these high levels of traffic, while meeting the demands of the Russian geography and legislative regulations.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Tim Gray

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