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CEBP 101: Nortel Offers Advice on Making the Most from Communications Technology


TMCnews Featured Article

September 22, 2009

CEBP 101: Nortel Offers Advice on Making the Most from Communications Technology

By Marisa Torrieri, TMCnet Editor

Economic forecasts are certainly a bit brighter than they were one year ago, but there’s not a business out there that doesn’t want to protect its bottom line.
Now is the time to invest more money in communications technologies, such as VoIP, that do that, by offering hard ROI returns. But businesses still have number of questions, especially when it comes to Communications Enabled Business Processes, or “CEBP.”

The first question – what is CEBP? – Canadian equipment manufacturer Nortel, an established company in this space, is able to answer easily.  
“CEBP is about delivering hard-dollar return on investment to companies who have made substantial investments in their business and communications infrastructure,” Tara Mahoney, the solutions leader in CEBP for Nortel (News - Alert), told TMCnet. “It’s about taking those investments in communications and applications and breaking down the silos that exist between them so that communications flow in an intuitive and rapid fashion.”
One obvious example of how CEBP works is an application that automatically triggers communication between a purchasing agent and a supplier when an inventory level drops too low. A business using such an application would benefit if there was enough intelligence built into the process to recognize the best way to achieve communication between two parties at a particular time.
“CEBP is about changing the communications game so that communications flows between people rather than being contained inside artificial barriers of time, mode or application,” Mahoney said.
CEBP also addresses some of the most common problems businesses experience today, such as the spiraling cost of providing mobility to employees.
Or, as John Bednarek, the leader in alliances and business development for CEBP, puts it: “The benefits of mobility are obvious, but how can costs be contained?”
One way is through using CEBP applications like Nortel’s Mobile Cost Optimizer. This application leverages a customer’s investments in smart phones to reduce roaming charges, Bednarek said.
With the MCO in place, costly outbound calls can e converted to lower-cost in-bound calls that can leverage the enterprise network to convert long-distance mobile calls to local access calls.
“MCO can pay back in well under 12 months,” Bednarek said. “In terms of customer size, CEBP is targeted today at larger enterprises, but depending on the application, CEBP may make sense for companies that are much smaller.”
To learn more about Nortel’s CEBP Offerings, check out the company’s free Webinar, “Communications Enablement: Integrating Real Time Communications into Your Business Processes” hosted by TMCnet on Sept. 24 at 2 p.m. EST.

Marisa Torrieri is a TMCnet Editor. To read more of her articles, please visit her columnist page.

Edited by Marisa Torrieri

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