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PenguinCRM to Integrate Open-Source Enterprise CRM with Cloud Hosted Apps

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May 21, 2013

PenguinCRM to Integrate Open-Source Enterprise CRM with Cloud Hosted Apps

By Mandira Srivastava, TMCnet Contributor

Popularity of open-source software for enterprise functions such as CRM, supply chain management and accounting is growing rapidly among SMEs across the world. Small and medium-sized enterprises do not have budget to purchase million-dollar propriety software from ERP vendors. To keep up the pace with the changing environment in the industry and fluctuating economy, they are now turning up to open-source enterprise software offerings so they can leverage the power of IT to their advantage .

According to consultants of PenguinCRM, a CRM consulting companies based out of India, not only small and medium companies but even big organizations in developing countries are exploring the option of using open-source CRM and ERPs as a well-suited substitute of highly expensive proprietary software like MS Dynamics, SAP and Oracle (News - Alert).

Based on its experience gained from serving many organizations from different industry across the globe, PenguinCRM has identified what is lacking in the open-source enterprise CRM solutions like SugarCRM (News - Alert) and VTiger. As per its findings, the major roadblock in adapting with open-source technologies is its inability to provide end-to-end integration with other applications and not meeting the needs for high level of customizations for the purpose, which ultimately slows down the ROI.

The latest updates made in PenguinCRM solution steps forward to address some of the above concerns. The company will be soon announcing many integrations of SugarCRM CE (free edition) with various cloud hosted professional applications popular for accounting, online campaigns, other ERPs, POS, e-commerce, payment management and many Google (News - Alert) apps, which would reduce the usability gap. First on this line would be integration between SugarCRM CE and MailChimp, a cloud-based bulk e-mail campaign system, which will be followed by many more in coming years.

Edited by Rachel Ramsey
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