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Cloud Management Software Provider OnApp Continues to Rake in New Customers


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November 01, 2012

Cloud Management Software Provider OnApp Continues to Rake in New Customers

By Jamie Epstein, TMCnet Web Editor

Choosing the right cloud management software lets you offer much more than just cloud hosting services, as OnApp is proving with its cloud-based CDN platform. With deployments in more than 109 locations in 35 countries, OnApp CDN is helping more and more service providers add value to their clouds by significantly enhancing Web performance for their clients.

In only a nine-month period, OnApp CDN has almost three times as many locations as Amazon CloudFront, and is nearly as big as, a company which has been in the space for more than 12 years.

OnApp CEO Ditlev Bredahl told TMCnet in a an exclusive interview, “The CDN market we launched into looked a lot like a monopoly, with one hugely dominant provider sitting on maybe three quarters of the market, a couple of smaller players, and a lot of also-rans. So, we introduced a third way with our federated CDN: a way to create instant global presence for your customers by using capacity from other service providers around the world. You can help any company push their Web apps and content close to their target audience - without having to build your own global data centers, and at much higher margins than ever before.”

Making it easier than ever before and more cost-effective to get this product up and running, the cloud management software provider doesn’t require users to make any long term commitments. In addition, it takes on the responsibility of managing transactions between the service providers buying and selling capacity, so providers can instead focus on selling and managing the service.

When leveraging OnApp CDN, users gain access to OnApp’s global cloud federation, enabling them to assist their clients’ in rapidly launching new content and applications, including website acceleration and performance tools. This in turn allows clients to see an increase in profits due to newly established revenue streams, without having to first shell out a massive amount of capital developing their own CDN infrastructure.

“The whole OnApp platform makes it extremely quick, easy and affordable for service providers to create their own cloud services. It's how you stay competitive in a market that would otherwise be dominated by a handful of global providers – companies like Amazon,” Bredahl added. “It also gives you the scale and reach to compete on a global basis. OnApp CDN is really the first example of federated cloud application, and we'll be building on this with a whole range of federated products and services in the coming months.”

Officially making its debut at the beginning of the year, multiple companies such as Dediserve and have already implemented OnApp’s federated model to see benefits, including adding value to hosting services, enabling organizations to use their local provider to drive Web performance in locations all over the world, and using the CDN marketplace to sell spare capacity that would otherwise sit idle as a sunk cost.

Looking ahead, OnApp will be unveiling version 3.0 of its cloud management platform, OnApp Cloud. The new release encompasses VMware support, so you can manage VMware hypervisors alongside Xen and KVM.

That's great news for cloud providers looking to win business from existing VMware shops.

He concluded, “We also have a new "cloud boot" feature that cuts a huge chunk out of the time it normally takes to get a hypervisor up and running, by automating the install process. And there's a new and improved control panel interface, and on the CDN side we're adding support for video on demand, live streaming and http push, which opens up a whole new market for service providers offering CDN, too. It's the most important release since OnApp launched in 2010, and it'll be available before the end of the year.”

Edited by Braden Becker

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