Velocify, a company in cloud-based intelligent sales automation software, has presented the results of a new sales optimization study titled "The Power of Prioritization – How Automating Relative Importance of Sales Activities Can Impact Sales Success”.
The study discusses how prioritization technology, which enables salespeople to focus on the most important activities throughout the day, empowers sales teams to work more productively and improve sales results.
Velocify's new study analyzes more than 400 Velocify customers across more than a dozen industries, which dealt with more than 500 new leads per month over a 90-day period. The study compared the performance of companies and salespeople that use prioritization technology with those that do not.
The study shows that the performance potential of organizations depends on how individuals prioritize their work throughout the day on their own, without the help of technology. The companies which are showing heavy usage of prioritization technology averaged 178 percent greater conversion rates than those not using prioritization.
Salespeople and companies that used prioritization technology were able to increase the number of leads, and, of the companies that did not utilize prioritization, 83 percent performed below the average of companies that did, and the 17 percent that exceeded that average were only slightly above, indicating an invisible ceiling. The average conversion rate for companies who use prioritization was almost double, 97 percent higher than those not using prioritization.
Nick Hedges, Velocify CEO, said in statement, “Today, salespeople are burdened like never before with more data and tasks to deal with in a given day than the human mind could possibly organize or stay on top of, Even though the benefits of helping sales reps organize and prioritize their work are obvious, this study provides definitive evidence that prioritization technology improves sales productivity. The study showed us that a whole new level of sales performance potential is seemingly unlocked by prioritization technology.”
Edited by Adam Brandt