Unified communications solutions provider Polycom (News - Alert) announced it has unveiled a software strategy to ensure secure HD video collaboration software among various businesses, video, mobile, and social networking applications.

To implement the new software strategy, the company is introducing a standards-based infrastructure delivered on-premises, hosted, or with service providers from the video cloud.

The four-pronged strategy hopes to deliver interoperable software platform for universal HD video collaboration; expand Partner Ecosystem and Bring HD Video Collaboration to Mobile and Social Platforms; create the Open HD Video Cloud Exchange with service providers; and continue to set the standard with software innovations that deliver user experiences and transform the way we work and collaborate, the company said.

"Polycom is known for the innovative solutions that have been powering business communications for nearly 20 years and our software is at the core of enabling a highly differentiated customer experience," said Andy Miller, president and CEO, Polycom, in a statement.

With this software strategy, Polycom software will increase its presence in desktop, mobile, and social networking platforms as Polycom captures the fast-growing demand for HD video collaboration that is open, secure, and integrated into each customer's work and social environment, according to Miller.

Polycom’s recent partnership with Jive Software, a leading social business solution, is a significant step towards achieving these goals. The strategic partnership focuses on integrating Polycom HD video into Jive’s social business platform to allow Jive customers to conduct live video chats, including group video calls, as well as record video meetings or messages for archiving, training, and ongoing collaboration.

Polycom’s software solutions are designed to offer greater levels of flexibility. They serve as a living investment that adapts as needs change without requiring them to rip and replace entire UC structures. “By putting the 'unified' in unified communications, Polycom offers customers open, best-in-class UC solutions that dramatically change the way they work, communicate, and collaborate," Miller added.