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Multiple Conference Call Options Can Best Serve the Organization


TMCnews Featured Article

December 04, 2007

Multiple Conference Call Options Can Best Serve the Organization

By Susan J. Campbell, TMCnet Contributing Editor

It should be a given that communication within the enterprise is an important element. After all, one of the first things installed when opening a new office is the telephone. In the enterprise of today, planners must look at more than just this traditional communication channel to allow for a conference call to be made.

Organizations throughout the world operate as global corporations with offices, employees and customers located anywhere and everywhere. Often, the telephone can serve as a great means of communication, but in business processes today it is not necessarily the first. Instead, the corporation must be structured such that the communication channel, like a conference call can be selected to fit the communication need.

A Conference Call is especially handy when trying to conduct meetings or training sessions with dispersed employees. Organizations have found that significant costs can be cut in travel budgets by bringing together key employees on a conference call using teleconferencing platforms to conduct meetings or training sessions. With a conference call, the platform helps to facilitate team work and increased participation, without incurring travel costs.

As beneficial as a conference call can be, organizations must also rely on a video conference call to realize advanced benefits. With a video conference call, each member of the meeting can interact visually as well as audibly, and capture non-verbal communication, in addition to verbal communication while allowing participants to feel more valuable as a part of the team. In addition, a video conference call can play a key role in communicating with distant or overseas clients who desire a more hands-on relationship.

The enterprise can also take advantage of web conferencing options for their conference calls. Such a platform can deliver all of the benefits of teleconferencing, while also facilitating web interactions for live, interactive presentations. For those meeting or training participants who want a chance to review the content, it can be available online for reference or to be used again.

With so many options in communications, it can be challenging for the organization to select just one. The good news is that only selecting one will limit the organization’s ability to communicate in the method that best suits the meeting and its audience and the best method is to offer more than one option.

Take for instance the CEO who must sit it on the year-end meeting to appease board members and ensure the company is ready to release its quarterly reports. The CEO is actually vacationing in Mexico and the meeting is scheduled in the middle of his beach time. He can still adequately participate in the conference call via teleconferencing, but is likely to dislike the video conferencing option as he is sporting his latest beach wear.

While this example may be a little less likely, communicating with a client who prefers not to be on video is quite possible. Having the ability to offer this client their preferred method of communication is essential to making him or her feel comfortable – a key element to winning and maintaining his or her business.

For the most complete selection of conferencing tools available, organizations must turn to a vendor who can provide what they need and when they need it. A proven solutions provider can help to best identify those needs and the solutions to have in place to promote positive and productive communications. It is the necessary evil of the business world – and a great way to get things done.

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for To see more of her articles, please visit Susan J. Campbell’s columnist page.

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