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QUICK LINKS Enhances Customer Service to Help Clients Choose Conference Phones


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March 19, 2008 Enhances Customer Service to Help Clients Choose Conference Phones

By Mae Kowalke, TMCnet Senior Editor, a company that sells conference phones and related products, now offers more advantages to its clients. In particular, the company has upgraded its online ordering process to better serve customers.
Online shopping is convenient, and the Web site is designed to help customers easily locate products that meet their needs. Visitors can easily navigate between sections for phones, phone systems, conference phones and headsets. Each section is further sub-divided by brand and type. Also, online “guides” for each of the conference phone brands sold walk customers through the process of deciding which products meet their needs.

Beyond merely offering an online shopping experience, though, goes out of its way to offer live support for existing, new and potential customers. Greg Lamont, manager at the company, told TMCnet that a big part of customer service at relies on having live people to answer the phone right away when customers call.
“We are one of the few companies that answers the phone immediately without sending people into an automated attendant,” Lamont said.
This responsiveness sets apart from competitors, he added. Representatives who answer the phone are knowledgeable and able to answer questions about compatibility, pricing and features. This speeds up the ordering process, enabling customers to get their equipment needs fulfilled quickly.
Live phone support and the design of the site have earned the company kudos in the industry, Lamont said. Most important is positive feedback from customers.
This level of support enables customers to discover creative ways they can use conference phones to support and enhance business functions. For example, Lamont said many clients are standardizing equipment at multiple locations using Polycom (News - Alert) conference phones for truly “on-demand” conference calling—eliminating the need to make reservations or dial complicated entry codes.
This type of integration—involving voice, video and data—can really improve the effectiveness of enterprise training, Lamont noted. Some companies are capitalizing in this benefit to use conference calling in campus environments.
There are many applications for and benefits associated with conference calling, Lamont said. For example, by installing conference phones, companies can reduce their travel budgets, a definite advantage in an era of rising fuel costs that are driving up the price of road and air travel. Customer service reps at are available to help customers determine which products are the best fit to realize this and other benefits of conference calling.
To learn more about conference calling, please visit the Conference Phones channel on, brought to you by
Mae Kowalke is an associate editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Mae’s articles, please visit her columnist page. She also blogs for TMCnet here.

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