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CRM Software - Top 5 CRM Software Advancements of 2007

CRM Software

Top 5 CRM Software Advancements of 2007
January 11, 2008
By Stefania Viscusi, Assignment Desk Editor
CRM Software continues to play an important role in ensuring customer satisfaction and business success. As this role has increased in importance, so has the sophistication of CRM software offerings.
Looking back at 2007,, the one-stop place for business professionals to find the CRM software solutions they need, highlights a number of these CRM Software advancements.

Below is a list of the Top 5 CRM Software advancements of 2007.
1. CRM is more sophisticated and even smaller hosted solutions offer more than just contact management.
Small businesses are being offered more and more CRM software solutions that are rich in functionality. With this, they are able to more easily and better manage their business processes and customer relationships. Solutions from ACT!, Oracle (News - Alert) and Entellium provide small businesses with management and analysis tools that improve intelligence and help increase sales. Learn about who offers which types of solutions on
2. Lead management and tracking systems have become an essential part of most businesses strategies
The ability to track and manage an existing client database while also acquiring new leads has helped businesses stay ahead in today's competitive marketplace. CRM software today includes built-in marketing campaigns and other tools for lead management and tracking that improve client communications and sales without taking time away from selling. Click HERE to find out more.
3. Integration into larger systems has become more common for medium sized business solutions, instead of numerous disparate systems
Oracle Accelerate,for example, brings together applications and implementation tools to offer companies and government entities industry-focused solutions that address the needs of fast growing companies with limited budgets as well as offer the ability to achieve their goals while maximizing their budgets.
4. Hosted and merged solutions are becoming more and more popular, especially with larger companies
These companies are finding specific advantage in shorter implementation time and the ability to customize solutions while not having to worry about application and infrastructure management. As well as being able to offer employees the flexibility to access the system information from wherever they may be.
5. New tack-ons make it so that information doesn’t just live with marketing anymore but helps each sales rep to understand their own campaigns.
With the latest CRM software, it is possible to gather, analyze and extract all sorts of information so messages are communicated to the right audience and better sales leads and management of direct marketing campaigns can occur.

By combining CRM with SFA email tools, for example, it is possible to maintain customers and boost client retention and satisfaction as well as target top performing customers.  Click HERE for more.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
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