Receiving products or services for free can seem like a tempting proposition, especially in today's tight economy, but as it's been said, free doesn’t always mean the best. And ultimately, one always ends up getting what they paid for.
When it comes to improving customer relationships, the need for CRM software to help achieve a businesses goals is especially critical, but turning to a free CRM software solution, while possibly more pleasing to the bottom line, isn’t the best choice in the long run.
As the latest white paper from VendorGuru.com, " The Unexpected Costs of FREE CRM Systems " notes, free CRM tools can carry hidden costs, may require a hardware investment, can lack customization, and may have reliability and security concerns, among other faults.
The white paper notes that while some manager's may find it hard to unlock budgets for CRM software; there are 5 main reasons to not go with free options and also offers case studies to support its claims.
These five reasons include:
Hidden Costs- While a free CRM system may sound like a good choice to managers for keeping spending low, it may not be the right choice for the long term of the business.
Burden to IT budgets- because foreign codes may need to be learned, an in-house IT staff may be needed.
Require an Investment- They usually require hardware and connectivity costs, just as with a full-featured CRM system.
Lack Customization—Because systems are usually simple, they can lack the ability to be customized to fit specific user needs.
Security/ Reliability Issues—Service level agreements are usually not provided sufficiently enough.
For a more in-depth look at the reasons to not go with a free CRM software solution and to read the case studies, CLICK HERE.
Also, be sure to check out the CRM Software channel on TMCnet.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.