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CRM Software - How SMBs Should Pick CRM Software

CRM Software

How SMBs Should Pick CRM Software
March 25, 2009
By Stefania Viscusi, Assignment Desk Editor
Customer relationship management (CRM) software has become essential to businesses of all sizes because it allows them to streamline business processes while also meeting all of their customers needs.  CRM software helps companies by automating customer service management - helping them to strengthen their existing customer relationships and leverage opportunities to gain new ones.

There are a number of CRM software solutions offered today to meet the needs of today’s businesses. Because there is no one-size-fits-all solution, it is important that companies choose a CRM software offering that meets their specific business needs.

For example, larger enterprises may find more value in offerings that feature different elements than a small to medium sized business (SMB) would find valuable.
A recent article by Richard Barrington, “How CRM for Small-to-Mid-Sized Businesses: From Database to Salesforce Automation,” notes the importance of researching and understanding which CRM solution is the right for a business based on their needs. The articles notes that the best way to select the right CRM solution is to follow an orderly decision making process and to know what CRM software solutions have to offer.
Vendor Guru helps companies to determine which CRM software solutions are best suited for their business.
“At its most basic, a contact management solution is a database--an electronic storehouse of customer and prospect information,” notes Barrington.
To make the right decision, Barrington suggests creating a list of CRM providers and comparing the different features they offer. Going through the list, he suggests checking off those solutions with most benefit and how much they are in line with the company’s specific needs.
CRM software solutions can also help companies by increasing the productivity of their sales teams. With salesforce automation (SFA) tools it’s possible to plan and keep appointments, indentify cross sell opportunities, track sales goals, and more.
A recent study by Aberdeen Group, notes that managing sales performance is a top three priority for a majority of companies.

The study, “Optimizing Sales Performance Management through Data Integration and Analytics,” uncovered the “value of collectively leveraging organizational practices in process, performance measurement, knowledge management, and technology to provide a foundation for sales success.”
For more, be sure to also check out the CRM Software channel on TMCnet.
Related Articles:
Deciding on a CRM Software Implementation
Why CRM Fails
Treat Your Customers Right with CRM Software
Confused? How CRM Apps Can Help

Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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