Strategic customer relationship management (CRM) and contact center advisors from ISM Inc., have picked NetSuite’s (News - Alert) CRM solution as winner of the Top 15 CRM Small & Medium Business Software Award for 2008.

 

The ISM Software Lab chose NetSuite CRM after intensive testing at its Bethesda, Maryland-based headquarters. NetSuite notes that each package was rated according to 217 s election criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user-support features.

 

Barton Goldenberg, president at ISM, said in a statement that NetSuite is to be praised for obtaining the Top 15 honor as ISM's software selection process is strenuous and comprehensive. He indicated that the winners of the 2008 Top 15 continue to raise the bar for the industry with significant advancements in both functionality and connectibility.

 

“NetSuite is a leader in the CRM / ERP/ Ecommerce industry,” he added.

 

This is the seventh consecutive year NetSuite has received product awards from ISM.

 

ISM Inc. offers strategic advisor services to organizations planning and implementing CRM, contact center initiatives and digital client projects. Founded in 1985, ISM annually publishes The Guide to CRM Automation and Top 15 CRM and Real Time CRM software reviews.

 

NetSuite is a vendor of on-demand, integrated business management software suites for small and midsized businesses. The company helps businesses to manage core business operations in a single system, which includes accounting/enterprise resource planning (ERP), CRM, and e-commerce.

 

NetSuite CRM gives businesses the CRM capabilities they need to manage the sales and customer relationship process. The solution includes the foundations of CRM: salesforce automation, marketing automation, and customer support and service. The company has made all these CRM capabilities more powerful with dashboards, customization and Web services through SuiteFlex, in-system high volume marketing campaigns, advanced forecasting, contact management, and opportunity management.