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The relationship between a financial advisor and investor is based on strong communication. If they are to be successful as a pair, they must be able to properly share information about a number of scenarios that involve portfolios, equities, and stock options.

Cetera Financial Institutions joins advisers with potential investors in order to create such success, and it recently indicated its “doubling down” of mobile communication with Broadridge Financial Solutions. Broadridge will begin offering Cetera a white-label mobile platform that will enable Cetera advisers to complete research regarding user accounts and then connect with users about current market information. This can help make clients' future paths clear while also making the lives of Cetera officials easier and more streamlined.

Catherine Bonneau, the CEO of Cetera, noted in the announcement that personalized communication is extremely important to her company's clients.

“Delivering information and engaging customers when and how they want to be served is critical to enhancing the experience investors have with our financial institutions,” Bonneau said. “Engaging Broadridge to deliver these services for both advisors and investors is just one of many steps we are taking to deliver enhanced resources and capabilities to our financial institution clients and their retail investors.”

This sort of operation could help Cetera turn to big data in order to enhance its services. Advisers will have a wealth of information at their fingertips. Now, with mobile tools attached to silos of data, they can grab information from anywhere and share it with their clients as they see fit. Big data could help financial services companies gain an advantage of their competition and retain customers through accuracy of the market information they follow.

Furthermore, the Broadridge mobile tools should help retain customers because it can offer a level of engagement between client and professional that users have never before seen. Clients want their financial service businesses to serve them and to develop close relationships with them. That demands should be more than possible with Broadridge and its ability to manage communications from anywhere and connect to any user's mobile device.