Kofax provides smart process applications that help businesses improve their interactions with customers. Its most recent announcement says that it has acquired Aia Holding BV to enhance that mission of providing better service for all.
What Aia will bring to Kofax is its customer communications management software that can make simple the management of electronic and paper correspondence between businesses and their customers. It brings in data from other business applications to create profiles about specific customers in order to help generate letters, contracts, and other documents for when businesses need to reach out to individuals. Aia's CCM (News - Alert) can automate enough of that process to make it easy to reach out to numerous consumers without numerous hours of work.
Kofax indicated that Aia will integrate completely with its TotalAgility platform, which links enterprise resource planning, enterprise resource management, and other similar applications together to enhance analytics and give businesses a better look at their customers' wants and needs. Reynolds C. Bish, the chief executive officer of Kofax, commented in his company's announcement about the acquisition and its importance in helping Kofax grow as a provider of smart applications.
“The acquisition of Aia is a natural step forward in realizing our strategic vision for smart process applications,” Bish said. “The need for a comprehensive, end-to-end customer engagement platform that handles content from any channel or device anywhere is becoming ubiquitous and urgent.”
The entire deal was settled for $19.5 million in a cash transaction that should be complete by June 30, 2015. Aia supported itself as an independent company in The Netherlands with revenues of $8.9 million at the end of its 2014 fiscal year. The importance of CCM software in offices across the globe has moved from something forgotten in a back-office to a prominent staple of everyday existence. The right CCM platform can transform how businesses deal with their customers, and as such, Kofax's ability to offer Aia software will give it leverage on its own stage. It should help Kofax continue to create agreements with global and national entities such as its most recent deal with a big five Canadian bank which resulted in more than $1.5 million in software investment.
Edited by Maurice Nagle