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Salesforce's Impressive Quarter Highlights Popularity of Customer Support Software

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Salesforce's Impressive Quarter Highlights Popularity of Customer Support Software

March 06, 2015

  By Michelle Amodio, TMCnet Contributor

Recent analysis of the cloud computing market revealed some impressive numbers. A major player in this space, Salesforce, reported a 26 percent growth for Q4, totaling $1.44 billion. What’s more astounding is that the company reached $5 billion in annual revenue faster than any other software company at the enterprise level, which says a lot not only about enterprise software players, but how customer support software is a business imperative.

Salesforce is a common name in the cloud computing CRM market. Its last year ended with revenue growing 32 percent to $5.37 billion with subscription and support revenues growing 31 percent to $5.01 billion and professional services revenues grew 46 percent to $360 million.

So what does Salesforce’s striking numbers say about customer support software overall? Given the banner year, it’s easy to say users are willing to spend money on a solution that can help them better serve their customer base.

Installing customer support software is one surefire way to improve your company's operations, enhance customer satisfaction and make sure that every caller gets just the information he needs.

Customer support software should be able to report, evaluate, and identify challenges so that call center agents and managers alike can better measure their efficiency and overall performance. Nothing beats customer feedback, of course, but the right solution should be about service, not service process.

Call Centers and sales professionals have become essential for any business. Almost every industry relies on both to interact with their customers, and so the success of any call center depends on the quality of the customer support software that it uses.

While market numbers remain what they are – a small glimpse into one corner of an industry, the overall success of one means that people have buying a solution on their minds.

Because customer support software is by far the easiest way to improve a business’ operations and give customers the satisfaction they’re looking for, it’s no wonder that players in this space are doing quite well. 

Edited by Maurice Nagle
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