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TeamSupport and HubSpot Integrate Platforms to Enable Deep Customer Relationship Insights

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TeamSupport and HubSpot Integrate Platforms to Enable Deep Customer Relationship Insights

August 26, 2015

  By Laura Stotler, TMCnet Contributing Editor

In today’s busy help desk and customer service environments, the emphasis has to be on the customer and not on rote, time consuming tasks. Automation is key to enabling that high level of customer support that sets organizations apart from their competition, not to mention the time and money it can save companies of all sizes.

B2B solutions provider TeamSupport wants to help customers automate as much as possible, and has announced integration with the CRM platform in HubSpot (News - Alert) to help enables this. HubSpot, which is focused on inbound sales and marketing, is an ideal fit for the TeamSupport platform. Together the solutions integrate customer support, marketing and sales data so organizations can avoid manual data entry. This automation and aggregation of valuable data gives companies a competitive edge and helps them to better manage customer relationships throughout their entire lifecycle.

The integration works by letting HubSpot users designate a company so that its associated data flows automatically into the TeamSupport platform. All information is updated on the fly as changes are made, and the platforms are continuously synced to ensure the most up to date information is available.

This type of automation and synchronization is absolutely critical in today’s customer-centric, omni-channel customer service environments. Customers are increasingly demanding more and better service, and they expect companies to maintain a comprehensive profile of their behavior and expectations without the need to repeat basic information. By synchronizing CRM, help desk and sales and marketing data and history, organizations can stay on top of customers’ habits and behavior to give them the high levels of service they are demanding.

"HubSpot is growing rapidly because it's a great platform for handling inbound marketing and sales activities," said Robert C. Johnson, CEO of TeamSupport. "This integration adds depth to both the HubSpot and TeamSupport platforms, allowing support agents to have access to current company and contact data and giving marketing and sales teams a broader context to handle relationships more effectively. We're excited to work with HubSpot to provide even more powerful solutions for our mutual customers."

The platforms work together by creating a ticket in TeamSupport that enables automatic posting of information in the HubSpot record. This is also connected back to TeamSupport, allowing HubSpot users to access additional information and background material. The result is more holistic management and maintenance of the full B2B customer relationship, throughout the entire customer lifecycle.

Edited by Maurice Nagle
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