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TouchStar Announces Increased Sales and Cost Savings in Q1


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April 10, 2008

TouchStar Announces Increased Sales and Cost Savings in Q1

By Jayashree Adkoli, TMCnet Contributor

Denver-based TouchStar (News - Alert) has announced major operation changes and record Q1 sales of nearly $7.9 million.

The Q1 announcement shows that with new sales, global market expansion, product line expansion, and the acquisition of other technology providers have set TouchStar up for rapid growth in 2008.
TouchStar’s acquisition strategy will benefit the company by increased sales and reduced operational costs. These cost savings are estimated to be nearly $5.1 million.
TouchStar develops and supports unified communications products such as call center software, traditional and VoIP telecommunications systems, predictive dialers, automated voice messaging, and advanced ACD & IVR.
The company’s first quarter announcement shows $7.9 million, a 31 percent increase in sales. New channel relationships and the company’s direct sales have increased international sales as well as domestic sales with increased average revenue per sale after the implementation of its first price increase.    
Steve Bederman (News - Alert), CEO of TouchStar said, "Our sales continue to grow because we offer call centers a choice of four product platforms, hosted or on site deployment options, world class customer service, and exciting new solutions that drive call center profitability such as Best Time to Call. We chose each of our three acquisitions based on our ability to gain profitable and best in class solutions for specific market segments. All three acquisitions have just become fully integrated and we are now able to gain tremendous financial advantages."
A comprehensive review of expenses for the company’s four business units was made by the management team.
Rick Morris, TouchStar's Chief Operating Officer said, "Frankly, we made some changes that were very difficult because they involved people that have contributed to our companies for many years. Through our acquisitions we wound up with too many managers and every department had too much redundancy. Along with the tough decisions, we found plenty of easy opportunities to reduce costs related to overhead and activities that were producing lower returns on our investments. After we made the tough decisions, we really got excited because we realized that we should exceed our 2008 profitability plan while maintaining our growth path and our core value of honoring our clients' trust in choosing us."
Jayashree Adkoli is a contributing editor for TMCnet. To see more of her articles, please visit her columnist page.

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