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October 27, 2009

Patton Planning North American VoIP Market Blitz

By Susan J. Campbell
TMCnet Contributing Editor

Patton, a provider of business and carrier-class VoIP, network access, connectivity and video surveillance equipment, has announced a blitz on the North American VoIP market that engages key reseller partners to offer special year-end pricing on the company’s two top selling SmartNode VoIP gateway routers.

To drive this initiative, Patton (News - Alert) is engaging a network of retail channel partners to offer buy-one-get-one-free pricing on SmartNode 4960 PRI/T1 VoIP IAD and a 20 percent discount on SmartNode IpChannelBank 4400 Multiport FXS gateway router. This promotion will run from now until Dec. 31, 2009.

The Patton channel partners that are offering the special year-end pricing include 888VoIPStore, abpTech, Deerfield, VoIPLink (News - Alert) and VoIPSupply.

“T1 trunking is the most popular PBX telephony service in North America,” said John Wu in a statement. Wu is Patton’s VoIP Product Line Manager. “The 4960 delivers NGN SIP-trunking at cost points that actually increase profitability for the business model.”

The SN4960 is a low-cost solution that provides SIP-trunking and PSTN trunking interfaces for IP-PBXs to help Telco carriers to offload traffic from expensive TDM infrastructure to lower-cost, new generation IP networks. This solution also offers up to four T1 interfaces, two Gigabit Ethernet interfaces and support for 24 to 96 VoIP or fax calls.

As any T1 interface can be configured as a WAN-access uplink to support North American protocols – including the HDLC, Frame Relay and MLPPP – the SN4960 eliminates the need to buy an additional T1 WAN card. These capabilities make this solution ideal for the North American market.

“If you don’t want dropped calls when a colleague downloads large files,” said John Wu, “you need a VoIP router with advanced QoS.”

The cost of multiple CPE devices can be eliminated by the SN4960 and SN4400 as they combine VoIP gateway, WAN access and advanced routing functions with full QoS management and Patton’s DownstreamQoSTM. All of this is provided in a single, low-cost unit.

The SmartNode 4400 converts up to 32 additional analog phone or fax calls to VoIP and is the only existing multiport FXS VoIP device that combines gateway and router functions in a low-cost standalone form factor. As carriers require thousands of units for service roll-out, any CPE cost reduction is multiplied to the provider’s bottom line.

As the company continues to engage its partners for a fourth-quarter marketing campaign focused on PRI gateways for SIP trunk solutions as well as analog FXS gateways for MTU/MDU solutions, company execs recently spoke with TMC (News - Alert) about their plans.

Patton is also offering Multi-FXS gateway routers to reduce costs as it takes orders for its SmartNode 4400 IpChannelBank Multi-Port FXS Analog VoIP Gateway (News - Alert) Router for carriers, service providers and enterprises.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Marisa Torrieri

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