Fax Featured Article

Online merchants looking for a way to maximize their profits this holiday season will want to check out a special offer from virtual phone system provider RingCentral (News - Alert). Through the end of 2007, the company is offering double sign-on bonus minutes for new customers.

 

RingCentral’s suite of Web-based communications services includes phone system features like call forwarding, click-to-call, toll free and/or local number and voicemail along with Internet fax. These tools enable merchants to do business online more efficiently and offer better service to their customers.

 

“As traditional retailers continue to improve the customer experience they provide online, independent web merchants face increased customer expectations,” said Vlad Shmunis, CEO of RingCentral, in a statement. “Our thousands of online merchant customers tell us nothing closes a sale like personalized service and a live conversation.  With RingCentral, Web merchants get a complete customer communication solution that allows them to provide outstanding service and increase their holiday sales.”

 

Thousands of online merchants already use RingCentral’s services as a way to manage their fax, mobile and phone communications. Staying competitive is a major reason why companies choose RingCentral Online, and during the busiest shopping days of the year this need is intensified.

 

In its announcement about the holiday promotion, RingCentral cited predictions from TNS (News - Alert) Retail Forward that e-commerce will be the best-performing retail channel during the 2007 holiday season. The firm projected that online sales for 2007 will be 18.5 percent higher than in 2006, reaching $42 billion for the fourth quarter of the year.

 

To take full advantage of potential sales boom during the holidays, many online merchants are using Web communications tools like click-to-call and Internet-based fax to provide enhanced customer service. RingCentral said it expects its RingMe features—an embedded click-to-call button merchants can use to offer customers toll-free help with the click of a mouse—will be a must-have tool for RingCentral Online users.

 

One merchant who revamped her Web site in preparation for the holiday season, Tracy Dixon, founder of GiveAGiftBasket.com, is making good use of both RingMe and the RingCentral Internet fax capability. She hired seasonal help, with RingCentral extensions for each department based on the toll-free number that came with her account. The Internet fax service is used to take orders and process contracts, while click-to-call buttons are included on every page of the company’s Web site and in all employee e-mail signatures.

 

“I like how everything is all in one,” Dixon said in a statement. “As a small business, I want to get as many features as possible all in one place. It helps me to always put my best foot forward.”

 

Cynthia Countouris, CEO at fashion outlet ZiaModa, also had high praise for RingCentral’s online communications services. Her company specializes in high-quality products from around the world, and customers have access to customized, personal service via the toll-free number associated with ZiaModa’s RingCentral account.

 

“We are able to address any logistical questions they may have, as well as serve as fashion consultants,” Countouris said in a statement. “Customers will call asking advice on what to wear to the Opera or asking for help in finding a unique ‘mother-of-the-bride’ outfit.”

 

To learn more about RingCentral’s online communications services, please visit the Fax channel on TMCnet.com, brought to you by RingCentral.