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LifeSize Helps Spur Growth with HD Video Conferencing


TMCnews Featured Article

March 31, 2008

LifeSize Helps Spur Growth with HD Video Conferencing

By Susan J. Campbell, TMCnet Contributing Editor

As necessary as business travel can be to the success of the individual or the company, it can also exist as an obstacle to growth. Vanguard Truck Centers and Implant Seminars both faced the same challenge – their businesses could not growth unless key executives could spend less time traveling.

To find an answer to their problem, they both turned to LifeSize (News - Alert) high definition video communication. LifeSize had the ability to change the way they did business and enable future growth.

Vanguard Truck Center executives conduct day-long monthly meetings with each of their remote dealerships in Phoenix, Tucson, Houston and Austin. While these meetings are vital, they cost the company 16 executives work days per month, limiting future growth opportunities.

With the implementation of LifeSize high definition video communications, Vanguard meetings can be done without ever leaving the office. “It’s like being in two places at once,” said Tom Ewing, Vanguard President, in a company statement.

“We did not have video conferencing in our IT budget for the year,” said Greg Baxter, Director of IT & Targeted Marketing for Vanguard Truck Centers, in a company statement. “But the LifeSize system paid for itself almost immediately through travel savings.”

Implant Seminars was also feeling the growth challenges in relation to travel. This Miami-based company provides continuing education for dentists and oral surgeons. The company’s founder, oral surgeon, Dr. Arun K. Garg, wanted to find a way to incorporate his dental implant surgery live from his clinic in Miami Beach to his training workshops held across the U.S.

With the help of LifeSize, Implant Seminars is able to bring surgery to life for 60 students at a time, seated in a comfortable auditorium watching the surgery live over video.

“Giving a student literature and explaining the procedure by pictures and models is great,” said Dr. Arun K. Garg, in a statement. “But allowing an entire classroom to get a first-hand view of the surgery and ask questions as we go along is invaluable to their learning experience.”

Since implementing LifeSize, both Vanguard Truck Centers and Implant Seminars have seen tremendous growth in their organizations. Implant Seminars plans to take the solution on the road with them to reach even more doctors. Vanguard is looking to open more dealerships in other markets across the country.

“The value of being face-to-face with our employees, even though they are states away, is priceless,” said Greg Baxter. “We actually enjoy using LifeSize so much, the only time we use our cell or desk phones is when we’re away from the system!”

“Vanguard and Implant Seminars are excellent examples of companies that are now transforming the way they do business through video communications,” said Craig Malloy, CEO of LifeSize, in a company statement.

“More than one-third of our customers are new to video, and their success shows that when you spend less time traveling, you can spend more time growing your business.”

More and more organizations are finding the growth benefits that are available with high definition video communications. This technology also helps to reduce business travel costs, which can be significant, and contributes to the organization’s movement toward a more environmentally-friendly, or “green” approach to doing business.

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for To see more of her articles, please visit Susan J. Campbell’s columnist page.

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