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Lead Generation: How Have You Grown Up?

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Lead Generation: How Have You Grown Up?
August 20, 2014

  By Michelle Amodio, TMCnet Contributor

A little self-reflection is a good tool when it comes to growth. It’s about taking the time and energy to know the importance of evaluating one self. Take a look at the word “reflection” and what it means: it is defined as serious thought or consideration. Introspection of ourselves helps us to understand how we came to make certain decisions, but it also can give us solutions for the future. The same philosophy applies to business growth and prosperity.

What worked ten years ago won’t necessarily apply today; at least that’s what the folks at Business2Community explained in a recent post. To stay relevant, businesses must be in a constant state of flux to grow with the times, and as this pertains to sales and lead generation, it’s a similar game. How?

The author explains that the new norm is focusing on relevant information versus information about your product or services. Customers are more likely to pay attention to information that is useful to them. But how do you apply the process of self-reflection in a business process?

Look back to the past; what has changed? Is it good? Bad? A little of both? This represents growth, a couple of experience notches on the board, all contributing to the successes of today.

While it’s always good to focus on the positive, a self-reflection session should also focus on the times where it wasn’t so positive. Mistakes are actually a good thing. They point us to something we didn’t know before and reveal a nuance we otherwise would have missed. Mistakes keep us connected to what works and what does not. They can even uncover options we didn’t know existed. Taking all of that and turning it into something positive means a Zen-approach to business prosperity. It’s a certain point of arrival, if you will.

When it comes to building a business, you can never claim absolute knowledge of the business terrain of your industry. Sometimes, you just have to take risk and do something new, even if it means making a couple of mistakes.

At present day, where have your mistakes brought you? Do you remember something specifically that has contributed positively? Did you do something good that is still working today?

“Sometimes instead of changing something, you realize that you’ve been doing something that carried on even after you’ve gone past the startup phase. The only thing you need to do now is generate more attention to it and how this something can be of great value to also your prospects,” writes B2C author Matt Ford.  

Taking a step back and relying on some solid business self-reflection can reveal new ideas for better marketing strategies and lead generation. How has your past helped you out?

Edited by Rory J. Thompson

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