December 03, 2014
By Casey Houser, Contributing Writer
Web-based lead management software by Blitz allows organizations to gather and track sales leads within a single platform that any company employee can access. It seeks to keep employees and organizations on a single track where leads are managed and handled within a single platform. Blitz recently announced that its software will now integrate with Datalot marketing tools.
Datalot provides call centers with software that can automatically manage calling and marketing. Its Dialdrive platform allows businesses to make calls from within its Web-based call center software that issues calls to representatives based on a pre-set campaign. Businesses set the number of calls they want to make and pay only for those calls. Leads that users make with Datalot products now sync directly with Blitz and then allow sales producers to immediately make contact with leads.
Archie Heinl, president of Blitz Lead Manager, commented on the partnership.
“We are excited to welcome Datalot as a new lead-generation partner,” Heinl said. “This integration will save our mutual clients time distributing and following up with inbound leads, allowing them to reach them even faster to win more sales.”
When Datalot creates a prospective lead, it transfers that information into Blitz that, in turn, notifies a sales producer to make contact with the lead. It also takes the process a step further by sending an immediate email to the lead that the producer previously created. If the lead does not respond directly to the email, Blitz can send out periodic emails based on the producers’ preferences. Such follow-up emails can politely remind leads that their attention is requested.
Beyond that, Blitz is also able to create reports that display sales goals and analytics that demonstrate the effectiveness of marketing campaigns. The announcement of the Blitz/Datalot pairing contends that the partnership can make for more effective calling and emailing which can lead to marketers making more contacts and missing fewer opportunities for sales.
Edited by Rory J. Thompson