April 30, 2015
By Michelle Amodio, TMCnet Contributor
The Internet age has changed a lot in how sales pros conduct their business. While we have a wealth of tools at our disposal, whether it’s social media or modern lead-generation methods, the bottom line is that selling better means we have to stick to core tactics.
According to newspaper The Collier Citizen, based out of Naples, Fla., it comes down to building relationships, learning the business of customers, and exceeding customer expectations.
Customer relationship- building is probably one of the most important aspects of successful selling because without it, you’re not going to get very far. Taking a personal marketing approach means that customers know the brands they work with and will truly care about them. People need to know there are real faces behind your logo, that you’re listening to their concerns and that you’re willing to go above and beyond to satisfy them.
Relationships mean connections, which in turn leads to better leads and referrals. “It’s not what you know, but who you know” is what you’re going for here.
When you’re selling, focus on going above and beyond what your customer expects, regardless of how big or small the sale is. Customer loyalty is potentially worth thousands of dollars in profits to any company, which not only helps secure future employment for the team, but keeps revenue on the up and up. Exceeding expectations may be the only factor that separates you from your competitors.
If your sales experience exceeds expectations, that’s a powerful reason for customers to tell others about your company’s service.
All of these tactics work well when it comes to telemarketing sales. Telemarketing involves two-way communications; this makes the relationship with the customers more personal and interactive. This also strengthens customer loyalty and improves the image of the brand name of the company. The primary advantage of telemarketing is that it leads to immediate answers.
Applying this kind of thinking in sales can open up avenues of innovation to get the sale closed.
Edited by Rory J. Thompson