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Bullish on SIP and Triple Play

IP Trunking

IP Trunking

January 09, 2008

Bullish on SIP and Triple Play

By Rich Tehrani, President and Editor-in-Chief


Founded in 1982 in Stockholm, Sweden, Intertex Data AB has been working with telecommunication and security products in close cooperation with large carriers and ISPs. During the 1990’s Intertex was one of Europe’s most successful players in the dial-up modem market, mainly OEMing their products to European carriers and major ISPs. In 1998, Intertex started developing the current line of products, called the IX66, a firewall and router for the small-office/home-office (SOHO) market that has integrated support for the SIP protocol through its built-in SIP Proxy and Registrar.

Howard Kendall is Director of Business Development at Intertex, and I had the opportunity to catch up with Kendall ahead of his company’s participation at the upcoming ITEXPO (News - Alert).
RT: What has been your company’s biggest achievement in 2007?
HK: Intertex’ single largest commercial success story during 2007 is the installation of 8,000 Intertex IX67 SIP-capable firewall/router CPE devices by the Swedish VoIP service provider RIX in their SOHO customers’ offices and homes. This installation will continue to be substantially expanded upon during the New Year ahead. From a development perspective Intertex’ leading story for 2007 is the development and productization of the IX78 Intertex edge devices which feature Triple Play (News - Alert) capability for the SOHO environment. The IX78 will be officially introduced at the Internet Telephony Conference and EXPO in Miami.
RT: What can we expect to see from your company in 2008?
HK: During 2008 Intertex will be very focused upon helping Triple Play service providers’ meet their and their customers’ expectations by providing state-of-the art CPE devices that enable all LAN end-points to utilize all services.
RT: How do you see the communications market evolving?
HK: In the residential and SOHO environment Intertex firmly believes that Triple Play will become an absolute requirement and we have developed our new IX78 product set with this market requirement fully in mind. We believe that SIP trunking will be the leading force in the enterprise market and our sister company, Ingate Systems, is well positioned to provide leading firewall solutions in this market sphere.
RT: How have presence, SIP and video changed your business?
HK: SIP-based VoIP, presence/IM and IPTV (News - Alert)/video IS OUR BUSINESS. Intertex has been delivering SIP-enabled firewall/router CPE solutions into the SOHO market for nearly seven years! Additionally, our internal communications and as much of our external communications as possible is based upon these SIP capabilities. Simply stated, we use the tools that we design and produce!
RT: How do you think the future of the market looks?
HK: Our perspective of the SIP-based and Triple Play market place is bullish from a realistic perspective based upon the existing service provider rollouts and those planned rollouts that we are aware of and participating in.
RT: Are you growing more quickly in the U.S. or abroad?
HK: Intertex is a Swedish-based company and as such we continue to realize stronger market share in Europe than in other regions including North America, Asia, and South America. With that said we do have improving visibility especially in North and South America and believe our success in The Americas can potentially match our European market success in the next year or two.
RT: Do you see the large service providers like Verizon, AT&T and cable companies as allies or enemies?
HK: These companies, especially those offering service based upon ADSL or fiber to the premise, are all potential customers for Intertex CPE devices. As we offer solutions having a built-in ADSL modem and/or Ethernet connectivity, service providers requiring such connectivity for their customer end-points are our target audience.
RT: Is open source software changing your corporate strategy?
HK: Intertex embraces open source solutions especially those utilizing and implementing the SIP protocol. That is we work hard to ensure that our products work with open source solutions, such as Asterisk, that are significant in our marketplace and interoperable with our technology and products.
RT: How about hosted solutions?
HK: Those companies offering hosted solutions are potential customers for Intertex’ solutions.
RT: What do you think the communications market might look like in five years?
HK: In five years time Intertex believes that the full power of the Internet will be unleashed in the communications market. That is to say the SIP protocol and Internet transport will have largely replaced the combined patchwork of PSTN and Internet-based solutions that are presently available. The promise of triple play will be a universal reality. This potential will be most fully achieved in regions that allow the new communications to be fully implemented and not held back by the overriding influence of traditional communications industry in the regulatory arena.
RT: What will attendees see in your booth at ITEXPO this month?
HK: The attendees of the ITEXPO will see the introduction of Intertex IX78. Visit us at booth 212; also see the IX78 in the TMC new product showcase; see the IX78 advertisement in the January issue of Internet Telephony (News - Alert); visit our booth to have a chance to win the dynamic new IX78.
RT: What sorts of companies should come to your exhibit?
HK: Service providers, VARs, systems integrators, and VoIP reseller and distributor specialists.
RT: Why should customers choose your company’s solutions?
HK: There are many reasons to select Intertex CPE solutions. However, the two key reasons are:
  • Intertex offers the only truly SIP-enabled firewall in its market segment, and
  • Intertex offers a unique Triple Play CPE solution designed to allow all end points in a LAN to have access to all services.
RT: Please make one surprising prediction for 2008.
HK: Vonage (News - Alert) will be acquired by one of the “Big Guys” wishing to “hit the road running” with a substantial customer base.
Rich Tehrani is President and Group Editor in Chief at TMC. In addition he is the Chairman of the world’s best attended IP Communications event, Internet Telephony Conference & EXPO.
Mark your calendars! Internet Telephony Conference & EXPO — the first major IP communications event of the year — is just days away. It’s not too late to register for the event, which takes place in Miami Beach, FL, January 23–25, 2008. The EXPO will feature three valuable days of exhibits, conferences and networking that you won’t want to miss. So what are you waiting for? Sign up now!

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