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IVR Calls Scored a Big Win in Politics This Year
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IVR Calls Scored a Big Win in Politics This Year

November 10, 2014

  By Rory J. Thompson, Web Editor

Love them or hate them, those political calls we all got in late October and early November have scored a big win for a number of successful candidates.

That’s the word from Doug Kaplan, founder of Gravis Marketing, a firm that placed five of his six clients in the “win’ column on Election Day.

"This was the first year that we expanded our political marketing services to include direct political consultation, and I couldn't be more pleased with the results," noted Kaplan, who founded Gravis Marketing in Winter Park, Fla., in 2010.

Speaking of his clients and their results, Kaplan ticked off his victories: "We worked with Jeff Bauer's school board campaign; and although we were outspent by a ratio of two-to-one, we won by more than five percentage points. We also captured success with judicial races in the 18th circuit court with Nancy Maloney and George Paulk, and helped Scott Plakon and Bob Cortes in their successful bids to the Florida State Legislature. To say we had a great beginning would be an understatement."

Kaplan notes that each of his company’s political consultant services focused on understanding the voice of the voters and then crafting and delivering a message that voters could connect with.

“It was their dedication to producing quality results -- along with the growing positive impact of large-volume automated IVR Technology phone calling systems -- that allowed 83 percent of our political consultation clients to capture victories in highly competitive races,” Kaplan said in a statement.

And his wins weren’t just local in races, either.

"When Karl Rove (News - Alert) was on Fox News talking about how several Republican campaigns in Colorado and other states were able to make millions of phone calls in order to get out the vote – that really made our team feel great,” Kaplan said “We've worked very hard in the past four years fine-tuning our political marketing services.”

In short, no matter your personal feelings about such calls, you can’t argue with success.

Edited by Stefania Viscusi
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