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Infusionsoft Automated Follow-up Marketing Software

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While 80% of small businesses fail within five years after starting, Infusionsoft is on a mission to turn that statistic upside down with Automated Follow-Up Technology that reduces the stress and pain faced by small business owners by automating their marketing, sales and customer management. Marketing Software ensures success while creating a steady stream of business.
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Marketing Software Featured Article

March 13, 2008

Marketing Software Provider Infusion Names CFO

By Stefania Viscusi, Assignment Desk Editor

Marketing software provider, Infusion Software (News - Alert) has announced the appointment of a new Chief Financial Officer.

Assuming the post is Michael Effinger, former iCrossing CFO.
In his new position, Effinger will join the growing small business CRM and marketing software provider and help continue to grow the business and offer more SMBs automated marketing capabilities.

At iCrossing, an international online marketing company, Effinger served as CFO and Executive Vice President of Corporate Development and oversaw venture capital fundings and led the legal and financial closing of four domestic and international strategic acquisitions.

"During the past several years, Infusion Software has roughly doubled in size each of the last three years and we continue to grow very quickly. So we’re pleased to have someone like Mike on our team during these exciting times," said Clate Mask (News - Alert), President and CEO of Infusion Software.
Effinger has also served as the CFO and Senior Vice President for Sunshine Media, a national publisher and printer of specialty B2B trade magazines and has held a number of other leading positions.

"His extensive financial expertise and entrepreneurial drive will help us to continue to grow and help even more small business owners leverage the power of online, automated marketing,”  also said Clate.
For more, check out the Marketing Software channel on TMCnet.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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