MobileIron is an interesting player in the mobile device management space, and as reported by Fritz Nelson, editorial director for InformationWeek and executive producer of TechWebTV, they’ve revealed their cloud strategy, “creating another delivery vehicle for software that helps make the consumerization of IT more palatable to the IT part of that equation.”

It’s called Connected Cloud, and as Nelson says, the idea of the innovative mobile device management tool is to let IT “focus on the productivity that mobility brings, rather than trying to tame it through a slow burn of policy definition, configuration, and enforcement.”

Early this year, TMCnet reported that Avema (News - Alert) Corporation, a telecom expense management software and services provider, signed an agreement with mobile device management vendor MobileIron to expand the service portfolio around Avema’s flagship Advanced Vendor Management system, making it a invaluable resource for wireless software and services.

The MobileIron Virtual Smartphone Platform “gives IT and users real-time intelligence and control over smartphone content, activity, and apps thereby securing the enterprise, reducing wireless cost and improving mobile user experience,” TMCnet revealed.

As Nelson wrote, when it comes to Connected Cloud, MobileIron handles functionalities such as “the ability to remote control devices, set e-mail and application access control, permissions, and overall management, and provide an overall unified view of all mobile devices, including hardware and software inventory, data usage and the security posture of the device,” among others.

So basically, it’s the company's on-premises software hosted in its own SAS 70-compliant data center as a multi-tenant service, as Nelson commented, with a light piece of server software running on premises. It supports Microsoft (News - Alert) Active Director, or any LDAP-based directory service for authentication, policy definition and enforcement as well. BlackBerry support will come later this year.

Yes, there is also an on-premises version of MobileIron, supporting BlackBerry, Symbian (News - Alert) and Microsoft Windows Mobile.

Bob Tinker, CEO of MobileIron, recently said in a statement, “We’re seeing a rapid increase in demand for MobileIron from businesses throughout the world. Enterprise mobility is exploding and the demand for our technology is growing exponentially. Avema has a great track record and expertise with business customers and we look forward to working with the Avema team.