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NMS Communications Discusses Development of Mobile Value-Added Services


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August 22, 2008

NMS Communications Discusses Development of Mobile Value-Added Services

By Rich Tehrani, CEO, TMC

NMS Communications is a provider of enabling technology and tools for the rapid development and deployment of value-added services on mobile and converged networks.
Their developer platforms are used as a foundation for innovative voice, video and data applications in both operator and enterprise environments around the world.
The company recently introduced the Vision CX Video Gateway (News - Alert) which makes it easier to connect 3G networks to IP-based video applications.

Services that are connected via the Vision CX Video Gateway not only offer more communications and entertainment options for mobile users, but also provide operators with even more ways to increase revenues.
I caught up with Brough Turner (News - Alert), CTO of NMS Communications to discuss development trends in the communications space and what the company will be exhibiting at the upcoming Communication Developer Conference collocated with INTERNET TELEPHONY Conference and EXPO West 2008 happening September 16-18, 2008
What are the biggest development trends in communications?
Mobile-enabling everything! Sometimes this is in cooperation with mobile operators, i.e. through the operators’ channels; more often developers are leveraging basic mobile capabilities to create new innovative services for individuals and for enterprises.
What is the hottest sector of development right now?
Mobile video! There are so many mobile applications that can incorporate video - mobile TV, video SMS, mobile video blogging, video-enabled contact centers, mobile gaming, etc.
Is hardware development or software growing faster?
The demand is for solutions. Typically software makes up the largest part of any solution but every mobile application must take account of hardware issues, both at the handset and in the core network, and many applications require mobile network specific hardware.
Where is the most revenue potential?
There are enormous opportunities in both consumer and enterprise applications and in every geography.
Do you have any thoughts on where developers should focus?
First choice, focus on mobile-enabling existing applications and services. If you are developing new applications, consider your distribution options and go to market capabilities. For example, many mobile consumer services only make sense if distributed through operator channels. Other applications run on top of standard mobile services (Voice or video telephony, SMS, MMS, etc.) and can be promoted directly to consumers or through existing consumer brands.  
Does the enterprise or service provider space seem more lucrative?
Consumer services, whether sold through operators or directly, can be very large and very lucrative, however, the hit rate for really big new applications is fairly modest. Today, there is enormous diversity in enterprises and in enterprise services, so there may be a broader range of opportunities in mobile-enabling enterprise services.
What are your thoughts on the following spaces? VoIP, contact centers, FMS and wireless?
VoIP is a technology that has facilitated arbitrage, enabled new conferencing and social networking applications, but which has not changed the nature of telephony. Mobility, i.e. wireless, represents the most significant change in communications in the past 15 years, thus it is not surprising that operators are seeing fixed-mobile substitution (FMS). Going forward, the opportunity is to mobile-enable everything, including contact centers.
What will you be displaying at your booth at the Communication Developer Conference?
The NMS booth (#106) will be focused on our enabling technology for mobile value-added services (VAS). We will be featuring our recently announced Vision CX Video Gateway, for delivering 3G video services between IP enabled applications and 3G based mobile phones. The Vision CX Video Gateway bridges the worlds of 3G mobile and SIP application platforms for voice and video calls without complex routing requirements. Some of the emerging VAS applications supported by the Vision CX Video Gateway include video portals, video enabled contact centers, video SMS and video ringback tones. We will have demos of some of these applications in our booth.
Why should attendees stop by to see what you have on display?
In addition to checking out the latest NMS technology and tools for the development of mobile value-added services, attendees who visit the NMS will have the chance to win an iPod!
NMS Communications is a Gold sponsor of Internet Telephony Conference & EXPO — the biggest and most comprehensive IP communications event of the year. ITEXPO (News - Alert) will take place in Los Angeles, California, September 16-18, 2008, featuring three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Visit NMS Communications at booth #106 in the exhibit hall. Don’t wait. Register now!

Rich Tehrani is President and Group Editor-in-Chief of TMC. In addition, he is the Chairman of the world�s best-attended communications conference, INTERNET TELEPHONY Conference & EXPO (ITEXPO). He is also the author of his own communications and technology blog.

Edited by Stefania Viscusi

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