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Why We Should Demand More from Content Delivery Networks

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Why We Should Demand More from Content Delivery Networks

September 02, 2016

  By Susan J. Campbell, TMCnet Contributing Editor

What would we do without the Internet? When I think back to the purchase of our first computer in our home, I was pregnant with our daughter (who is set to start college soon). We spent a couple thousand dollars on a tower, monitor and printer. We hooked a phone line to the back of the tower and we could launch that funny sound to connect us to the World Wide Web.

At that time, the concept of the Internet was just taking hold for the average consumer. Popular television shows promoted their URLs at the bottom of the screen, encouraging fans to check out their online assets. To do so, you once again had to launch that 56k modem and wait for the connection. You wouldn’t do it until well after the show ended as you’d miss the good parts waiting for a page to load.

Today, we do it on our phones as we watch. The landline no longer serves as our primary source to stay connected to the Web and we rely on digital/mobile for everything from television shows to banking transactions to shopping our favorite brands. The way we consume content has drastically changed thanks to Amazon, Netflix and Apple (News - Alert). As such, companies focused on the development of the next generation content delivery network have to be ahead of the game.

What’s interesting, however, is that even with access to bigger and better than ever before, there are still things operating in a way that doesn’t make sense. A recent LinkedIn (News - Alert) Pulse article by Elad Rave of Teridion asks a lot of great questions – like why does Netflix buffer in an environment where there is significantly more bandwidth available than what the application needs to stream content?

The answer may be found in the way the Internet handles content. Rave points to Yahoo. The company that most of us initially associated with Internet use and email (who doesn’t have the original theme sound in their head?) sold its core business to Verizon (News - Alert). Yahoo was actually founded in 1995 and the majority of routing decisions on the Internet were based off of BGP, which was released in 1994.

Do you think maybe the way to use content and the demand on the next generation content delivery network may have changed since then?

The answer of course is a resounding yes. The companies that we work with should be able to throttle content through the Internet in ways that didn’t make sense in 1994, but meet demand in 2016. Teridion guarantees maximum throughput and minimal latency for organizations that rely on content delivery to drive success. Plus, the company is focused on constantly improving the science of their offerings so that those who consume content can do so like never before.

As a result, the next generation content delivery network has the potential to actually function like consumers want. If only all organizations would get on board. 

Edited by Maurice Nagle
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