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Communications Providers Turning to SugarCRM to Improve Customer Communications


TMCnews Featured Article

November 13, 2008

Communications Providers Turning to SugarCRM to Improve Customer Communications

By Stefania Viscusi, Assignment Desk Editor

SugarCRM (News - Alert), a commercial open source customer relationship management (CRM) software provider, has made a well-known name for itself by providing companies of all sizes with a flexible, cost-effective alternative to proprietary applications that help improve customer communications and relationships.

With their open source CRM offering, companies have a choice of on-demand, on- premise of appliance-based solutions, depending on their needs.
Today, the company announced that Bright House Networks and Broadcore (News - Alert) have chosen to implement the Sugar Enterprise offering on-site.
For Bright House Networks (BHN),  a company with 2.4 million customers in several large market and the nation’s sixth largest MSO (multi-service operator), Sugar Enterprise offers a new customer interaction hub, implemented by SugarCRM Gold Partner, Levementum, that can be used by the companies entire personnel to manage customer lifecycles.
“The solution needed to be flexible and open enough to adapt to existing business-processes while at the same time lowering our total cost of ownership and integration with our existing IT infrastructure,” said Lee Vinton, manager of business engineering services at BHN.
Similarly, Broadcore, a provider of hosted VoIP PBX (News - Alert) and Managed Business Communications Services, noted it chose SugarCRM over other offerings because it was open source and because it offered an ease of customization and low cost of ownership.
With the Sugar Enterprise deployment, the company has been able to bring together and better manage their telemarketing, sales, accounting, and customer support and service implementation teams.
“SugarCRM will cost us about 65 percent less then other name-brand solutions that we evaluated,” said Dean Manzoori, senior vice president of service delivery and technical operations at Broadcore.

For more, check out the Open Source CRM channel on TMCnet.

Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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