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SugarCRM Gets Aussie Pricing Releases


TMCnews Featured Article

May 06, 2009

SugarCRM Gets Aussie Pricing Releases

By David Sims, TMCnet Contributing Editor

"For all of its promise, the cloud computing movement is in danger of becoming yet another mousetrap to lock-in customers to proprietary vendors," charges John Roberts (News - Alert), CEO of SugarCRM. If he has anything to do about it that won't happen, and Sugar's recent partnership with Smart Selling seems to be a step in that direction.

SugarCRM (News - Alert), having just introduced Sugar Express with Smart Selling, has now released Australian market pricing for the new product. Smart Selling CEO Mark Parker characterized the offering as "full featured, open source CRM for under $10 per month." This announcement coincides with updated and simplified packaging of both Sugar Professional and Sugar Enterprise.

Sugar Express is engineered to provide sales, marketing and support features, and has Sugar Plug-Ins for Microsoft (News - Alert) Office as well as access to SugarCRM Customer Support. Platform functionality includes Module Builder to create custom modules and Cloud Connectors to integrate third-party data services from companies such as Hoover's and Jigsaw, company officials say.

Sugar Express is "a direct result of feedback from the commercial market place," says Parker, adding that in his estimation a "large part of the market was asking for an entry-level, on-demand product that is not about vendor lock-in and offers deep features and support."

Supported by Smart Selling and SugarCRM, Sugar Express includes the features of Sugar Community Edition plus access to Sugar Plug-Ins for Microsoft Office along with three customer support cases. Australian pricing is $690 (excluding GST (News - Alert)) for one to five users per year, and $995 (also excluding GST) for up to 10 users.

Founded as an open source project in 2004, SugarCRM applications have been downloaded over five million times, according to company officials. 

Earlier this year TMC reported that SugarCRM partnered with communication provider Tata Communications (News - Alert) in a bid to bring on-demand CRM solutions to businesses in India. The partnership between the two companies, "allows Tata Communications to offer SugarCRM's On-Demand CRM services to small, medium and large enterprises in the country."

Tata officials said they would manage the service out of their certified data centers.
For more, be sure to check out the Open Source CRM channel on TMCnet.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi

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